Marketing automation utilises technology to manage the process of converting prospective customers into actual buyers. Automation of tasks, when executed well, can help shorten sales cycles, thus increasing revenue and marketing ROI.

This free ‘cheat sheet’ details the ins and outs of marketing automation – what it involves, why it’s important, and the measurable metrics you need to consider. It also offers a glossary of relevant terms and dispels some commonly held preconceptions about marketing automation.