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B&T > Marketing > Leveraging Marketing Automation to Boost Sales
Marketing

Leveraging Marketing Automation to Boost Sales

Staff Writers
Published on: 27th November 2013 at 12:17 PM
Staff Writers
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Marketing automation utilises technology to manage the process of converting prospective customers into actual buyers. Automation of tasks, when executed well, can help shorten sales cycles, thus increasing revenue and marketing ROI.

This free ‘cheat sheet’ details the ins and outs of marketing automation – what it involves, why it’s important, and the measurable metrics you need to consider. It also offers a glossary of relevant terms and dispels some commonly held preconceptions about marketing automation.
 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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