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Reading: Leos Thailand Wins For One Of The Craziest Anti-Alcohol Campaigns Ever Made
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B&T > Campaigns > Leos Thailand Wins For One Of The Craziest Anti-Alcohol Campaigns Ever Made
Campaigns

Leos Thailand Wins For One Of The Craziest Anti-Alcohol Campaigns Ever Made

Staff Writers
Published on: 28th July 2020 at 8:20 AM
Staff Writers
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Easily one of the most underrated countries for clever creative has to be the agencies of Thailand.

And, as if to confirm it, comes a crazy new anti-drinking campaign via Leo Burnett for Thailand’s Health Promotion Foundation.

Clearly worried by a spike in alcohol consumption during CV-19 and the risk of alcohol addiction, the wonderful new ad plays like a D-grade 70s martial arts film.

A lead “master” offers five easy tips to cut down on the grog while two other actors role play his advice with hilarious consequences.

Anti-alcohol ads and humour typically go down about as well as a teetotaller at a buck’s party, however, the Thais have certainly nailed it with this one.

It’s all in Thai, but with the subtitles you’ll easily get the gist of it. Check out the fun below:

 

 

 

 

 

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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