Leo Burnett London Unveils Funky New Look (Including The Iconic Pencil & Founder’s Specs)

Leo Burnett London Unveils Funky New Look (Including The Iconic Pencil & Founder’s Specs)
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Leo Burnett London has unveiled a new look and corporate identity it says is “a colorful, modern twist intended to carry the agency through the 21st century – and beyond.”

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The new corporate design is the brainchild of chief creative officer Chaka Sobhani and its graphic artist Phil Bosher and has a distinct nod to the agency’s heritage – particularly the black Alpha 245pencil and thick-rimmed glasses (around a balloon) made famous by the agency’s founder, Leo Burnett who launched the agency in Chicago in 1935.

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And why all the fruit imagery? Well, apparently a young Leo was once told by a competitor he’d be on the street selling apples before he ever made any money in adland.

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