Leo Burnett London Unveils Funky New Look (Including The Iconic Pencil & Founder’s Specs)

Leo Burnett London Unveils Funky New Look (Including The Iconic Pencil & Founder’s Specs)
SHARE
THIS



Leo Burnett London has unveiled a new look and corporate identity it says is “a colorful, modern twist intended to carry the agency through the 21st century – and beyond.”

leo-1

The new corporate design is the brainchild of chief creative officer Chaka Sobhani and its graphic artist Phil Bosher and has a distinct nod to the agency’s heritage – particularly the black Alpha 245pencil and thick-rimmed glasses (around a balloon) made famous by the agency’s founder, Leo Burnett who launched the agency in Chicago in 1935.

Leo-Burnett-logo

And why all the fruit imagery? Well, apparently a young Leo was once told by a competitor he’d be on the street selling apples before he ever made any money in adland.

Commenting on the redesign, Sobhani, said: “At Leo Burnett, we believe that solving human problems is what makes businesses grow. Put simply, we always want to turn up human and look to make stuff that people truly love. Our new visual identity needed to reflect this agency philosophy.”

Please login with linkedin to comment

Leo Burnett

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]