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Reading: Leo Burnett Wins SWEAT Global Creative Account
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B&T > Media > Leo Burnett Wins SWEAT Global Creative Account
Media

Leo Burnett Wins SWEAT Global Creative Account

Staff Writers
Published on: 28th October 2019 at 10:26 AM
Staff Writers
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Leo Burnett Australia has been awarded the creative account for SWEAT, one of the world’s largest online platforms for women’s health and fitness.

Following a competitive pitch, the agency will partner with the business to continue the rapid global growth that began four years ago when Kayla Itsines and Tobi Pearce launched the ‘Sweat with Kayla’ app.

SWEAT chief brand and marketing officer, Mike Scott said: “We’re delighted to appoint Leo Burnett to be our marketing and creative partner.

“SWEAT has bold ambitions to be the home of the largest, most confident and engaged female fitness community on the planet.

“We do this by providing our community with meaningful, results driven tools to help promote self confidence and a holistic approach to health for women of all walks of life.”

He added: “Currently much of our business is based in the Northern Hemisphere, which gives us a huge opportunity to further expand our reach into the Southern Hemisphere.

“We believe Leo Burnett has the depth and firepower — strategically and creatively — to support us as we continue to build the brand and grow our engagement globally.”

Leo Burnett Australia CEO, Melinda Geertz commented: “SWEAT is a brand that we admire so much for its passion and purpose.

“It’s more than an amazing fitness program; it’s a space where women can encourage and motivate each other.

“We’re absolutely thrilled to have the opportunity to work with Mike and his team to help inspire more women around the world to join the SWEAT community and feel empowered with fitness.”

 

 

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TAGGED: Kayla Itsines, Leo Burnett, Sweat
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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