LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
B&T Magazine
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Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand.

Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team and scaling support and operations across key clients.

Elayat has over six years experience working in digital strategy, multi-channel marketing and adtech, and has previously held positions at Acquire, Verizon Media and Mindshare.

An active member of the industry, he sits on the IAB NZ Digital Effectiveness Council and was awarded Council Member of the Year at the 2020 IAB NZ Digital Advertising Awards.

LENS is a purpose-built audience measurement platform created specifically for digital Out-of-Home (DOOH) media companies, providing real-time traffic measurement and unprecedented transparency. This appointment addresses the unprecedented demand LENS is experiencing from OOH operators around the world including Lithuania, Sweden, the UK, Singapore, Malaysia and Australia.

Robin Arnold, chief technical officer at LENS, said: “In order to maximise these rapid responses we needed to hire a suitably talented business director to manage this overwhelming interest and help project manage new installations and accounts.”

“Nikhil is the perfect fit with his extensive expertise and technical know-how. With so much scope and opportunity, Elayat is ideally placed to take LENS into the next stage of its accelerated growth. His appointment is a vital part of our scale and we are looking forward to his impact on the business.”

Elayat added, “I’m incredibly excited to be joining this team with so much existing and future potential. I haven’t seen anything quite like LENS’ measurement technologies and innovation standards that provide accuracy, consistency and transparency.”

“As more advertisers and agencies demand greater audience accountability from out of home operators, LENS is clearly resonating across the industry and the entire world. I’m looking forward to taking the business to the next level.”

Since launching in October 2020, LENS has quickly delivered on its mission to become the source of real-time audience accountability. In April the business launched Rover, a portable surveillance unit for OOH operators to accurately quantify traffic audience volumes and visitor frequency for any existing or potential new site.

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