Lendlease has announced the largest installation of large format, high definition digital screens throughout their retail assets in regional Australia.

Nine screens featuring the latest digital technology will be installed across seven centres – Erina, Fair and, Macarthur Square in New South Wales, Sunshine Plaza, Caneland Central and Cairns Central in Queensland, Craigieburn Central in Victoria, and Lakeside Joondalup in Western Australia.

The large format digital screens, the largest spanning eight metres by 4.6 metres, feature advanced intelligent technology including real time detection and feedback, require 40 per cent less power than previous digital screens and will incorporate a variety of content, including news, weather updates and community announcements.

Lendlease head of retail Gary Horwitz said the new digital screens will not only provide an innovative addition to the retail portfolio but enhance the customer’s shopping experience within its centres.

“Digital technology is changing the way we shop in more ways than just online shopping. Customers are in a buying mindset ready to engage with brands within shopping centres,” he said.

Digital advertising will be sold and managed by Lendlease’s Pop Up Retail team led by national manager Sally Harding and also sold by oOh!.

Lendlease has along standing partnership across multiple advertising platforms in its retail portfolio with oOh!.

“oOh! has a proven track record in driving innovation in Out Of Home media and engagement between advertisers and consumers,” Horwitz added.

Commercial director of oOh! retail, Blair Hamilford, said the addition of large format screens would make brands unmissable in front of shoppers and added to the overall shopping experience.

“These screens will become part of our Evoke series, which enables advertisers to get their messages to millions of shoppers each week, and easily tailor their messaging according to the time of day, date, news, events or weather, “ Hamilford added.