Global funds management firm Legg Mason has announced the appointment of Felicity Nicholson as its new head of marketing for Australia and New Zealand.

Nicholson will be responsible for the strategic marketing and communications programs for Legg Mason and its affiliates across both countries.

She joins Legg Mason from Hastings Asset Management, where she was its marketing chief since 2013. Nicholson has also previously worked as MLC’s head of marketing for platforms, investments and advice.

Legg Mason Australia’s managing director, Andy Sowerby, said Nicholson was the ideal person to lead and further develop the marketing and communications activity for the firm and its affiliates across Australia and New Zealand.

“Her deep understanding of needs and perspectives of clients and the broader funds management industry, as well as her proven strategic leadership, will be a significant asset to our team,” he said.

Nicholson said she was excited to grow the understanding of what Legg Mason has to offer to investors across the Australian equity and bond strategies, alongside global equity, global bond and multi-asset offerings.

“The firm has established a range of proven investment solutions that meet client needs,” she said.

“Legg Mason’s investment affiliates, including Western Asset, Brandywine Global, QS Investors and Martin Currie, are all well-regarded for product innovation and relevance to Australian investors.”