“It’s Been A Long Road Man”, NBA Star LeBron James Stars In Powerful Luggage Ad

“It’s Been A Long Road Man”, NBA Star LeBron James Stars In Powerful Luggage Ad
SHARE
THIS



At 34 years of age, NBA megastar LeBron James has an army of haters telling him he’s past his peak. But now LVMH-owned luxury luggage brand Rimowa has tapped into this hate in a powerful new ad.

“It’s been a long road man,” James says to open his monologue.

It comes after the video plays a snippet of a newsreader asking the question: “how many years does LeBron have left?”

Despite being recently valued at $US450 million, the ad depicts a vulnerable James, alone on the road and only contacting his loved ones via FaceTime.

There’s an early hint that a luggage brand might feature, with James saying, “if you never leave, you never learn. You’ve gotta be comfortable being uncomfortable”.

Directed by Philippe Tempelman and filmed by BWGTBLD Berlin, the powerful ad also touches on powerful social issues like police brutality and education for underprivileged children, showing the school James recently opened in his hometown of Akron Ohio.

According to James’ Instagram, the new ad is solidifying an existing relationship.

It is part of  Rimowa’s ‘Never Still’ campaign, which has so far featured the likes of Swiss tennis star Roger Federer and celebrity chef Nobu Matsuhisa.

Please login with linkedin to comment

Basketball LeBron James Rimowa

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine