Yes, America’s annual ad fest (aka The Super Bowl) is on as we speak as the Los Angeles Rams take on the New England Patriots.

And, for sure, B&T could’ve gone down that well-worn path of running the pick of the ads to appear during today’s game (something we’ll probably do tomorrow).

Yet, instead of putting all that effort in, we thought we’d simply run this wonderful skit the Late Show ran over the weekend that kind of tells you everything you need to know about the art of Super Bowl advertising but in a wonderful piss-takey way.

Let’s call it advertising 101. And you can check it out below: