To highlight the end of the month of celebration, an intervention was performed where the baggage tags of LATAM Airlines were changed into a declaration of principles which calls for inclusion: “Tags are for the baggage, not for people.”

This action didn’t leave the passengers indifferent, who were invited to “fly without prejudices” while finding multicolor tags in their baggage and to become aware that the respect our differences is a task that depends on all of us.

Watch the campaign TVC below:

#FlyWithoutPrejudices is a campaign of LATAM Airlines Group, which was shown in America, Europe and Oceania and its aim is the commitment to diversity and the mutual respect in all kinds of human relations.

Credits:

Agency: Graphene IPG

Name of campaign: Pride Tags

Creative Director: Leo Chiesi

Creative Team: Pablo Pavez, Sebastián Rivera.

Copywriter: Pablo Pavez.

Art Director: Sebastián Rivera, Aliro Jara.

Account Team: Edith Vega, Dayan Ross.

PR: Johnny Mendez

Agency Production: Camila Molina, Jenifer Meneses

Production Compan : Cinemágica

Director: Manu Miggone

Editing: Arturo Sabugo

Client Approval: Jorge Cadena, Alexandra Vila.