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Reading: Lash Creative Wins Enware Australia Website Redesign
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B&T > Marketing > Lash Creative Wins Enware Australia Website Redesign
MarketingMedia

Lash Creative Wins Enware Australia Website Redesign

Staff Writers
Published on: 19th January 2015 at 9:12 AM
Staff Writers
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The creative team at Lash has won a three-way pitch to be awarded the task of recreating the main website for Enware Australia, the manufacturer of Quality Specialist Tapware and Safety Deluge Equipment.

Lash Creative will be handling the creative design and restructuring of the information hierarchy and user experience for the new website.

“The biggest challenge was to organise the huge amounts of products into a simple and intuitive structure for the best user experience, but also improve Enware’s internal data system and its structure. We believe we won the pitch by understanding and communicating the strategic and practical steps of how this can all be done,” says Lash Creative’s Managing Director and Founder, James Chung.

He is looking forward to working with the manufacturer and supplier of specialist Air, Water and Gas solutions which this year celebrates 75 Years of manufacturing in Australia.

Enware creates products that are unmatched for dependability, durability and style. Today they lead the way delivering specialist products with fully integrated supply chain capabilities and backed by certified ISO quality controls.

Enware Australia’s Marketing Manager, Todd Shaw, said Enware is delighted to be working with Lash Creative on this innovative project.

“Enware recognises the importance of our online presence in reaching out and communicating strategically to our audiences,” he said.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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