Lady Gaga has partnered with Oreo to release a line of cookies inspired by her new dance album Chromatica.
With the design based on her album, the cookies are bright pink with green creme filling, featuring various embossments inspired by her album.
The limited-edition biscuits will be available in six-cookie packs at convenience stores in the US from January.
Full-size packs will become officially available in the coming months.
Lady Gaga and Orea have also announced a “Sing It With Oreo” campaign, which encourages fans to send musical messages to friends and family for the chance to win an assortment of Lady Gaga gear and experiences.
Fans will be able to create the message on the “Sing It With Oreo” website.
“Whether it’s to show support, share affirmations, well wishes or congratulatory messages, Lady Gaga OREOgrams are designed to inspire kindness,” Oreo said.
Mediabrands Content Studio and Vice Media Group announced that they have formalized a global production partnership. Effective immediately, VMG will make its entire suite of global production content capabilities and creator teams available to Mediabrands’ agencies and clients worldwide. The innovative new arrangement is the logical next step for the two companies which already have […]
Australian public broadcasters the ABC and SBS are “expected” to receive 6 per cent less funding from taxpayers over the next four years, according to 2021 Federal Budget papers. The announcement by Treasury, which accompanied the news the ABC and SBS’ funding will drop by 0.8 per cent in 2021–22, came despite the assumption the […]
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413,000 financially-minded Aussies tuned in to Treasurer Josh Frydenberg’s budget speech last night, adding some riveting spending action to Tuesday night’s TV lineup – unless you work in tourism or climate activism, that is. However, it couldn’t beat last year’s coverage, which had 518,000 viewers according to OzTAM’s metro data. The speech was aired by […]
Coles has appointed Samantha McLeod as general manager brand, digital and design. McLeod joins Coles following a highly successful 20-year career working in creative agencies leading campaigns including the Tesco account for UK agency BBH, where she oversaw the brand’s turnaround to a position of trust. McLeod steered Tesco’s COVID communication response, winning the prestigious […]