During December, French consumers may notice something a little different about their delivery slips when receiving orders from Lacoste.
Lacoste and French advertising company BETC are ending 2020 by setting up an operation in favour of Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training, and social and professional integration of young people throughout France.
Between 14 and 20 December, all orders sent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow consumers to send one or more items of clothing to the association, from any brand, free of charge.
“The Lacoste Foundation has been involved with Apprentis d’Auteuil for several years through a programme for the integration of young people through sport,” Lacoste’s EVP branding and marketing, Catherine Spindler, said in a statement.
“With Give for Good, we are continuing our commitment alongside this association to support the most vulnerable.”
BETC creative directors Aurélie Scalabre and Olivier Aumard added: “After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce.”
Having spent most of 2020 in our homes, closets are often filled with clothes that are rarely, if ever, worn, and yet are in very good condition, Lacoste said.
Either they are the wrong colour, the wrong size or simply not the right style. Give for Good gives these clothes a second chance while making a valuable contribution to Apprentis d’Auteuil to support social and professional integration in France.
Credits for the ‘Give for Good’ activation are as follows:
Brand: LACOSTE
Agency management: Nathalie Beguinot, Alexandra Van de Vyvere, Sarah Mugnier
Agency: BETC
Agency management: Gaëlle Gicqueau, Fanny Buisseret, Louise Menaige
Creative director: Aurélie Scalabre, Olivier Aumard
Art director: Julien Vergne
Copywriter: Alexandre Girod
Assistant art director: Mathis Payet
Lead producer: Bao TuNgoc
Production house: General Pop
Sound production: GUM
TV producer: Antonin Romeuf
First airdate: 14 December2020
Plan media: RP, Social Media
Featured image source: YouTube/BETC Paris
