Despite having never listened to the show, Kyle Sandilands believes 2Day FM’s new breakfast show, The Morning Crew with Hughesy, Ed and Erin, is doomed to fail.
A former 2Day FM anchor with long-time co-anchor Jackie ‘O’ Henderson, Sandilands on Friday said he didn’t need to listen to the show to “know it’s going to be a failure”.
Sandilands, 49, based his judgement on a problematic Today show interview, where hosts Dave ‘Hughesy’ Hughes, Ed Kavalee and Erin Molan spoke to the Nine breakfast show.
Due to a signal delay between Nine’s Sydney headquarters and 2Day FM’s studio in Melbourne, a few awkward on-air moments occurred—most notably Hughesy being asked his favourite thing about Sydney, despite being based in Melbourne.
After watching the interview, Sandilands said wouldn’t need to listen to an episode of The Morning Crew to know it was “a disaster”. He added that the trio “couldn’t communicate with each other” and described the Today interview as a “mess”.
“Instantly, without even hearing the show, I know it’s going to be a failure. Listen, I’m a radio expert,” Sandilands said, as Henderson interjected.
“No, come on. You’re not doing this,” she said, to which her Sandilands replied: “[It’s] an absolute disaster.”
Sandilands and Henderson parted with Southern Cross Austereo-owned 2Day FM in 2014, leaving for the KIIS network where they currently anchor.
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]