KPMG Unveils New Customer, Brand & Marketing Business

KPMG Unveils New Customer, Brand & Marketing Business
SHARE
THIS



KPMG Australia has launched a new specialist customer, brand and marketing advisory venture, led by partner in charge Paul Howes, which today has acquired the business of independent market research firm Acuity Research and Insights.

The new practice launches with a combined team of 43 specialists, including six partners. Its suite of services includes customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights.

The business will work closely with the UK-based KPMG Nunwood Customer Experience Excellence Centre.

Gary Wingrove, CEO of KPMG Australia, expects customer and marketing advisory to be a key growth area for the firm in the next three years.

“The CEO agenda is increasingly focused on placing customers at the heart of business, but their depth of customer insight is often insufficient,” he said.

“That’s where Acuity comes to the fore. Acuity’s strong track record conducting some of the country’s longest-running customer engagement and corporate image research projects provides a significant point of difference for our offering.

“This new business is a contemporary extension of our traditional customer advisory services, which typically have supported large performance improvement and business transformation projects for clients.

“Paul is a proven practice builder with a natural flair for customer insights and brand building. I’m confident he’ll do an outstanding job driving this new enterprise forward.”

Howes said: “I’m excited about this new challenge. We’re already eyeing off some further acquisitions, and I’m in the process of recruiting more top talent.

“This new business exists to transform client organisations into more customer-centric ones, to build their brands and to apply more commercial rigour to their strategies.

“We specialise in achieving customer-first- outcomes to drive financial and operational results, and this will be a major point of difference, so watch this space.”

Acuity founder Amanda Hicks joins KPMG today as a partner, together with her team.

Amanda Hicks

Amanda Hicks

“I’m thrilled to see Acuity join with KPMG in its new customer and brand practice,” she said.

“Organisations today are finding themselves in markets that are rapidly evolving and innovating, as are their customers’ expectations. Customer, brand and marketing strategy needs to reflect this changing dynamic.”

Please login with linkedin to comment

Acuity Acuity Research and Insights Royal Caribbean

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]