KPMG Unveils New Customer, Brand & Marketing Business

KPMG Unveils New Customer, Brand & Marketing Business
SHARE
THIS



KPMG Australia has launched a new specialist customer, brand and marketing advisory venture, led by partner in charge Paul Howes, which today has acquired the business of independent market research firm Acuity Research and Insights.

The new practice launches with a combined team of 43 specialists, including six partners. Its suite of services includes customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights.

The business will work closely with the UK-based KPMG Nunwood Customer Experience Excellence Centre.

Gary Wingrove, CEO of KPMG Australia, expects customer and marketing advisory to be a key growth area for the firm in the next three years.

“The CEO agenda is increasingly focused on placing customers at the heart of business, but their depth of customer insight is often insufficient,” he said.

“That’s where Acuity comes to the fore. Acuity’s strong track record conducting some of the country’s longest-running customer engagement and corporate image research projects provides a significant point of difference for our offering.

“This new business is a contemporary extension of our traditional customer advisory services, which typically have supported large performance improvement and business transformation projects for clients.

“Paul is a proven practice builder with a natural flair for customer insights and brand building. I’m confident he’ll do an outstanding job driving this new enterprise forward.”

Howes said: “I’m excited about this new challenge. We’re already eyeing off some further acquisitions, and I’m in the process of recruiting more top talent.

“This new business exists to transform client organisations into more customer-centric ones, to build their brands and to apply more commercial rigour to their strategies.

“We specialise in achieving customer-first- outcomes to drive financial and operational results, and this will be a major point of difference, so watch this space.”

Acuity founder Amanda Hicks joins KPMG today as a partner, together with her team.

Amanda Hicks

Amanda Hicks

“I’m thrilled to see Acuity join with KPMG in its new customer and brand practice,” she said.

“Organisations today are finding themselves in markets that are rapidly evolving and innovating, as are their customers’ expectations. Customer, brand and marketing strategy needs to reflect this changing dynamic.”

Please login with linkedin to comment

Acuity Acuity Research and Insights Royal Caribbean

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]