Marketing executive Carmen Bekker has joined KPMG Australia as a Partner to head up a new specialist Chief Marketing Officer (CMO) Advisory team.
Bekker is the latest senior addition to the firm’s rapidly growing Customer, Brand & Marketing Advisory business which launched in June 2017.
Since then, the team has jumped from 43 specialists to 72, including nine partners. Recent additions include senior industry leaders Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia) who joined as partners, and Melanie Evans (formerly GM of Business to Business IT at Telstra) who joins as director.
Bekker has had over 20 years experience servicing leading international brands in London, Europe and Australia. Bekker was managing partner and European marketing director for flagship WPP agency J Walter Thomson London and prior to that Business Director at Saatchi & Saatchi in London and Sydney. She has developed transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways. Carmen also led the long-form broadcast content arm JWT Entertainment and worked on UK advertising industry best practice with the IPA in London. Most recently Carmen has split her time between London and Sydney – consulting directly to agencies and select clients.
Announcing her appointment today, Paul Howes, partner in charge, customer, brand & marketing advisory said: “What sets Carmen apart as a leading voice in marketing is the fact she’s been at the top of the game in London and Europe for well over a decade. She brings this expertise back to Australia, and her fresh international perspective is exactly what our clients are wanting.”
“CMO’s and brand leaders have a huge responsibility to consistently deliver and innovate for their organisations in today’s rapidly changing environment. They face challenges from global trends as they navigate the new world, including media transparency, marketing spend accountability, and creating meaningful customer engagement. By leveraging best international practices, and bringing the experiences of our colleagues within KPMG, we will help CMOs and brand leaders gain new perspectives to grow their businesses and brands” said Bekker.
“I will champion diversity within the wider industry with a focus on female leadership, and also on diversity in the work that brands create when marketing to customers. Australia has all the ingredients to be an innovative leader within the global marketing sector, and I look forward to playing a role in this at KPMG,” she added.
Howes concluded: “Our rapid growth since we launched our practice has proven there is increasing demand for new approaches in Australia’s marketing landscape. The launch of a new CMO Advisory practice under Carmen will take our business to the next level as we move into 2018.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]