KPMG Australia has appointed Jarther Taylor to lead the national marketing function.
Former CEO at customer experience agency Datarati, Taylor has been working in a consulting capacity at KPMG Australia since December 2018.
He has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific.
He has held senior marketing roles at Telstra, where he was general manager – marketing at Telstra Business and IBM, where he was group marketing executive – global business services. Agency side, he has led campaigns and projects for brands such as Volkswagen, Toyota and Virgin Mobile.
He is also an Adjunct Professor at UNSW, as part of the faculty delivering the Executive MBA programme.
KPMG Australia’s national managing partner for Brand & Engagement and national managing partner, KPMG Strategy Consulting, Margaret Cowle commented: “We are delighted to welcome Jarther to head up our renewed and reinvigorated marketing function.
“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant.
“His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow our brand, culture, data and technology to support our clients create value.”
KPMG Australia’s new MD, Jarther Taylor commented: “I’m excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience.
“KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact.
“Being part of that is thrilling.”
Influential Singer Billie Eilish is teaming up with Nike for a sustainable sneaker collection. Eilish, who was just named Time’s most influential person of the year announced the ethical sneaker collection on her Instagram. The collection’s sneakers will be 100 per cent vegan, made from over 20 per cent recycled material. Hardly surprisingly, considering, Eillish […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]