KPMG Australia has appointed Jarther Taylor to lead the national marketing function.

Former CEO at customer experience agency Datarati, Taylor has been working in a consulting capacity at KPMG Australia since December 2018.

He has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific.

He has held senior marketing roles at Telstra, where he was general manager – marketing at Telstra Business and IBM, where he was group marketing executive – global business services. Agency side, he has led campaigns and projects for brands such as Volkswagen, Toyota and Virgin Mobile.

He is also an Adjunct Professor at UNSW, as part of the faculty delivering the Executive MBA programme.

KPMG Australia’s national managing partner for Brand & Engagement and national managing partner, KPMG Strategy Consulting, Margaret Cowle commented: “We are delighted to welcome Jarther to head up our renewed and reinvigorated marketing function.

“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant.

“His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow our brand, culture, data and technology to support our clients create value.”

KPMG Australia’s new MD, Jarther Taylor commented: “I’m excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience.

“KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact.