B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kogan Frenzy starts trademark frenzy
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Kogan Frenzy starts trademark frenzy
Media

Kogan Frenzy starts trademark frenzy

Staff Writers
Published on: 20th November 2013 at 9:15 AM
Staff Writers
Share
6 Min Read
SHARE

Electronic giant Kogan has hit back at Click Frenzy’s cease-and-desist letter, accusing the organiser of the online sales event of caring more about profits than delivering the best deals to shoppers.

Ruslan Kogan, founder and chief executive of Kogan.com, has lashed out over Click Frenzy’s registered trademark of the words ‘Click Frenzy’.

“While this is certainly a laudable achievement, we do question whether the registration of this trademark grants a monopoly to Click Frenzy over online frenzies, clicking or any other form of sale activity,” Kogan said.

“In our view, no one person or company should be able to monopolise either frenzies or clicking.”

Kogan is not the first retailer to jump on the event unofficially, last year David Jones launched a ‘Christmas Frenzy’ to run alongside the Click Frenzy event.

Kogan said if Click Frenzy was “truly” committed to driving local ecommerce it would be happy another retailer was running a sale.

“Unfortuantley, the fact that Click Frenzy is upset with Kogan’s offers seems to imply that Click Frenzy cares more about profiting from an Online Sales Day than it does about ensuring shoppers get the best deals possible.”

A national online sales day should be an organically generated event which, like the Boxing Day sales or Christmas sales, is not owned by any organisation, Kogan added.

“We’re hoping to convince other retailers to put forward their best offers too independently of some central managed body, which merely tries to profit off the sale event.”

The dispute erupted after Kogan launched its Kogan Frenzy sale 12 hours before last night’s Click Frenzy event kicked off.

Click Frenzy’s organiser Grant Arnott reportedly sent the etailer a cease-and-desist letter over Kogan’s use of the term ‘Click Frenzy’ to market its ambush event.

Retailers taking part in the ‘official’ Click Frenzy sale include Target, Woolworths, Myer, Bonds and many more.

Ruslan Kogan's full statement is below:

"Click Frenzy's attempt to own the concept of an Online Sales Day would be the same as Harvey Norman trying to own the concept of a Boxing Day Sale. These sales events should happen organically with retailers responding to consumers' needs. 

In the same way that Boxing Day sales started happening organically, because all retailers had excess stock after Christmas, and Black Friday and Cyber Monday sales in the US grew organically with retailers independently electing to promote sales on these days, we can have similar initiatives in Australia too, and we’re hoping to convince other retailers to put forward their best offers too independently of some central managed body, which merely tries to profit off the sale event.

The online retail industry in Australia is big enough that it can sustain a huge day of discounting without a central body – retailers should band together to put their best foot forward for customers, on a single day event for online shopping. No one company should own Christmas Sales, Boxing Day Sales, or Online Sales events – these events are not any individual person's or company's for the taking, they are "owned" by the shopping community in general.

This day is all about the shoppers. It’s all about the best deals. The deals available at Kogan speak for themselves – we encourage all shoppers to compare online and save. We're confident Kogan's Frenzy deals are much better than anything promoted through Click Frenzy.

We congratulate Click Frenzy on achieving a registered trademark over the words Click Frenzy. While this is certainly a laudable achievement, we do question whether the registration of this trademark grants a monopoly to Click Frenzy over online frenzies, clicking or any other form of sale activity.

In our view, no one person or company should be able to monopolise either frenzies or clicking. It is a basic right of online shoppers to click frenziedly, when seeking to take advantage of a hot online deal, and all online retailers should be free to offer awesome deals at any time of their choosing. 

If Click Frenzy is truly an organisation devoted to establishing a day of awesome online sales, then they should be happy that Kogan is offering great deals right now. Unfortunately, the fact that Click Frenzy is upset with Kogan's offers seems to imply that Click Frenzy cares more about profiting from an Online Sales Day than it does about ensuring shoppers get the best deals possible.

An Online Sales Day should be an organically generated event, like Boxing Day Sales, where all online retailers independently decide to promote awesome offers. Awesome deals generate frenzied clicking, and not the other way around.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?