Kmart Produces First-Ever TV Special, A Christmas Showcase On Nine, Via Mushroom Group

Kmart Produces First-Ever TV Special, A Christmas Showcase On Nine, Via Mushroom Group
B&T Magazine
Edited by B&T Magazine



Australia’s biggest retail brand, Kmart, has produced its first-ever television special, in collaboration with Melbourne-based Production Agency, Mushroom Group.

Premiering this Friday, 4 December 2020 at 7:30pm (EDT) on Channel Nine, ‘Small Gift, Big Heart at Christmas’ is a 30-minute TV special that acknowledges the challenges Australians have faced throughout 2020 and the very different Christmas they are soon to experience.

The content of the special is seen through the eyes of nine-year-old Riley. Celebrating the Australian Christmas spirit, the special presents Riley and his family receive show how small gestures can have incredible impact on the lives of friends, family, and community members.

It aims to align with Kmart’s annual Kmart Wishing Tree Appeal, in partnership with The Salvation Army.

Audiences are taken on the journey of each donated gift, from the moment Riley chooses the special item at his local Kmart store, to the moment a very grateful recipient selects the gift at their local Salvation Army.

John Gualtieri, Kmart director of retail, said: “We are all very proud to have contributed to the story around the Australian Christmas spirit, and the year 2020.

“The representation of community through authentic storytelling showcases the power of overcoming adversity. Small Gift, Big Heart this Christmas will appeal well to viewers as it demonstrates the true bond that all families can connect with.

Michael Gudinski, chairman of the Mushroom Group of Companies, said: “For Mushroom Group it was a way to bring the magic of Christmas and bookend another memorable TV moment with Channel Nine after the incredible success of Music From The Home Front.

“The Kmart Wishing Tree Appeal and documenting this unprecedented year is a story that needs to be told.

“Australia lived through this together and we should celebrate the act of giving without expectation—it’s part of the Australian way of life and customary to the Australian music industry.

“The project has also been a way to support our troubled music and television industries with an all-Australian cast, music and production team working on the project with passion and conviction.”

Small Gift, Big Heart at Christmas premieres on Friday, 4 December 2020 at 7:30pm (EDT), with three encore screenings scheduled across December on Channel Nine and Gem, and 12 months of catch up viewing available on Nine Now.




Latest News

TV Ratings (18/04/2024): I’m A Celebrity Wins Primetime And Key Demos
  • Media

TV Ratings (18/04/2024): I’m A Celebrity Wins Primetime And Key Demos

An average TV audience of more than 900,000 tuned in to watch reality TV star Brittany Hockley and former Paralympian Ellie Cole get booted from the Jungle. With a finale on Sunday evening, I’m a Celebrity… Get Me Out of Here is getting down to the business end, and there are only three more contestants […]

Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
  • Marketing

Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home

Boutique full-service communications agency effie&co has launched its ConnectAsia division, which will assist Australian fashion and lifestyle brands to market directly to Asian consumers, both in Australia and overseas. Lead image: effie&co PR Director Stephanie Carden. Leading the charge is newly-appointed effie&co ConnectAsia Director, Yunzhou Li, a cross-cultural marketing expert with over 18 years’ experience […]

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
  • Advertising

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch

Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]