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Reading: King Living Brings UM To The Table For Media Account
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B&T > Advertising > King Living Brings UM To The Table For Media Account
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King Living Brings UM To The Table For Media Account

Staff Writers
Published on: 24th January 2025 at 10:14 AM
Staff Writers
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Anathea Ruys.
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Furniture retailer King Living has dispensed with indie media agency Noisy Beast, appointing UM.

UM’s Sydney office will be handling the account that caters for both for both local and international audiences, as reported in AdNews.

“We are thrilled to partner with UM Australia as our global media agency,” said King Living CMO Anna Howarth.

“Their strategic counsel, research and data smarts, together with their collaborative global network will allow us to deliver unified yet locally resonant campaigns.

“This appointment is a pivotal step in driving our brand’s growth and deepening our connection with customers worldwide.”

UM CEO Anathea Ruys added: “Our commitment to innovative solutions and local market understanding will help King Living achieve their global objectives,” she said

“We are excited to bring their vision to life through impactful, results-driven media strategies that resonate with diverse global audiences.”

Noisy Beast had served as King Living’s media agency for the past six years.

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TAGGED: King Living, Noisy Beast, UM
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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