Say what you like about Kim Kardashian, but her latest Forbes cover and her 42nd placing on its annual celebrity ‘rich list’ proves one thing – if you have a big following then the even bigger big bucks soon follow.
Kardashian’s Forbes cover is emblazoned with the cover line “the new media moguls” and “how anyone with a following can cash in”.
Following her appearance on one of the planet’s most respected finance/business magazines, the reality TV star (facetiously) tweeted “not bad for a girl with no talent”.
According to Forbes‘ celebrity ‘rich list’ (which was won by Taylor Swift who took home $A225 million over the last 12 months), Kardashian, 35, earned $US51 ($A67.6) million in the past 12 months primarily on the back of earnings from her mobile game app titled Kim Kardashian: Hollywood which raked in $A212 million for her and the developers. The app has reportedly been downloaded 45 million times since it was launched in 2014.
The Forbes Top 10 richest celebrities on the planet for 2016 were (all amounts in US dollars)…
- Taylor Swift – $170 million
- One Direction – $110 milliom
- (Author) James Patterson – $95 milliom
- Dr Phil McGaw – $88 million
- Cristiano Ronaldo – $88 million
- (Comic actor) Kevin Hart – $87.5 million
- (Radio and TV personality) Howard Stern – $85 million
- (Tax avoider) Lionel Messi – $81.5 million
- Adele – $80.5 million
- (Talk show host and poltical commentator) Rush Limbaugh – $79 million)
Check out the full Forbes 100 list here.
In February, the Kardashian clan reportedly renewed their reality TV show with E! for another for years for a reported $US100 million.
Even when hubbie Kanye alleged he’d lost $US53 million from his failing clothing business, Kim responded with the tweet, “Sorry I’m late to the party guys I was busy cashing my 80 million video game check & transferring 53 million into our joint account.”
Of the Kim Kardashian: Hollywood app, she told Forbes magazine: “I remember I asked Kanye ‘Should I do this?’ He was like ‘Yes!’ That’s how he got into music because he wanted to do music for video games and wanted to create video games.
“I started spending a lot of time in San Francisco… I realised this is really going to be the next cycle of my career and this is what I want to focus on.
“This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas. I don’t see myself stopping,” she said.
However, Kardashian’s success comes on from an article on B&T last week that most celebrity bloggers and vloggers were often “nobodies who are just in it for the dough”.
The comments by Australian celebrity agent Lauren Miller Cilento, boss of the Harry M Miller Group, who claimed that these “zero people” were damaging to brands.
“These people will promote anything and everything for money. I think people can see through that, there’s no sincerity,” Cilento said. “What’s the thing that fuels the marketing budget? It’s sales and the bottom line. That’s the thing with these influencers and bloggers, what they do isn’t measurable. The brand never knows if there’s a huge spike in return for their investment.”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]