“Kids Can Kind Of Be Pricks!” Ryan Reynolds Brings The Charm & The Gags For Sick Kids Charity PSA

“Kids Can Kind Of Be Pricks!” Ryan Reynolds Brings The Charm & The Gags For Sick Kids Charity PSA

The year’s most prolific adman, Ryan Reynolds, is back in front of the camera yet again, lending his breezy charm to a PSA for Toronto’s Hospital for Sick Children.

The ad, via Reynolds’ own agency Maximum Effort, sees the Deadpool star don a ghastly Christmas jumper to appeal for funds for the hospital.

Reynolds delivers his famed sarcastic wit from the opening line: “Every parent knows that kids, while a magical gift from heaven, can kind of be pricks.”

“At SickKids, we are not just focused on delivering the most advanced care with the most talented staff, we also want kids to get back to being themselves,” said Reynolds. “Which, you know, is kind of a lot.”

Reynolds has worked with the charity since 2018 and last year’s donation drive raked-in $600,000 Canadian dollars ($A672,0000).

Watch the fun below that also includes cameos from crooner Michael Bublé and American ice hockey star Auston Matthews.

 

 

 

 




Please login with linkedin to comment

Ryan Reynolds

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]