Khloé Kardashian has a new reality show about fitness Revenge Body and an endorsement deal with US shake company Protein World- the infamous “Are You Beach Body Ready?” campaign.
On the Protein World site, the partnership was announced: “Body Beautiful from the inside out is the backbone of our core values at Protein World. Our aim is to help every person become the best version of themselves, and who better to help us spread this message than self confessed ‘gym bad ass’ and hottest fitness inspiration on the planet… Khloé Kardashian.
“Khloé has joined the Protein World family and spoken exclusively about all things health and fitness to bring you her top tips and advice on smashing those New Year New You goals.”
Protein World’s chief executive, Arjun Seth, said the ’30 Day Challenge’ and partnership with Kardashian: “With this campaign we’re celebrating empowered young people who want to be their best selves, by looking good and feeling great.”
Check out the campaign below:
This is a big shift away from the company’s controversial Beach Body Ready campaign which received over 378 complaints in the UK accused of ‘body-shaming’ women, objectifying women and generally making women feel like their only worthy of praise if they’re skinny.
The weight-loss ad caused huge backlash including a protest in London’s Hyde Park and a Change.org petition that attracted over 70,000 signatures. Protein World responded to the body-shaming accusations, going on Twitter to tell people to grow some balls and stop being “fatty sympathisers”.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]