B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: KFC’s “Clean Eating” Prank Campaign Rankles Its Chicken Diehards
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > KFC’s “Clean Eating” Prank Campaign Rankles Its Chicken Diehards
Marketing

KFC’s “Clean Eating” Prank Campaign Rankles Its Chicken Diehards

Staff Writers
Published on: 2nd March 2017 at 9:01 AM
Staff Writers
Share
2 Min Read
SHARE

A spoof “clean eating” campaign by KFC has backfired as fans of the fast-food chain apparently mistook the prank as real.

The social media campaign was launched in the UK and Ireland and advertised a new burger apparently made from “chia-seeded cauliflower bun, unsweetened almond yoghurt, ice cube relish, spiralized chicken breast and 100 per cent British kale”.

image.jpg

The new burger was created in collaboration with “Figgy Poppleton-Rice” – an apparent dig at clean-eating, clean living food bloggers.

However, it’s since been revealed that the hideous looking new menu item was merely a prank stunt designed to poke fun at the clean-living lifestyle and actually promote a new burger – the all the more delicious sounding Dirty Lousiana.

The Dirty Lousiana (pictured below) is more along KFC’s mojo and features two layers of cheese, hash brown, chicken breast and three sauces – black pepper mayo, “supercharger” sauce and BBQ sauce).

gallery-1488371595-kfc-louisiana-burger

In a statement to media, KFC said the prank stunt was based on “consumer fatigue” around clean eating. “Let’s get real — no one is craving a quinoa salad, lusting over a kale and celery juice, going weak at the knees for chia seeds or daydreaming about raw veg crudités,” the statement read.

But it appears the stunt did manage to rope a few KFC fans in who were none to happy about a “chia-seeded cauliflower bun”. Many taking to social media to vent their rage: “How could you betray us like this?” wrote one angry customer. Another said: “I’ve honestly never been so ashamed of you”. While another vented: “Healthy eating scheme from KFC? Life’s full of enough disappointments.” While others simply thought it was a bad April Fool’s joke come early.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, BestOdds
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?