B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: KFC Wins Lawsuit Against Chinese Firms Who Claimed They Used “Mutant Chickens”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > KFC Wins Lawsuit Against Chinese Firms Who Claimed They Used “Mutant Chickens”
Marketing

KFC Wins Lawsuit Against Chinese Firms Who Claimed They Used “Mutant Chickens”

Staff Writers
Published on: 5th February 2016 at 9:44 AM
Staff Writers
Share
3 Min Read
SHARE

KFC has come out swinging and won a lawsuit against three Chinese companies for telling tall tales about the fried chicken company using “mutant chickens”.

You feel like chicken tonight? You wouldn’t have after seeing the hoax photographs that went viral in 2013.

The images showed freakishly deformed birds supposedly bred by KFC, and published with untrue claims about the origin of KFC’s three-piece feed.

But a Shanghai court has ruled in favour of the Colonel, fining tech firms Yingchenanzhi Success and Culture Communication, Taiyuan Zero Point Technology and Shanxi Weilukuang Technology, according to Reuters.

The firms have also been ordered to apologise to the finger lickin’ good chicken brand, and pay a combined $127,000.

f7e40afb80fc81b22816cded8cf58c27

“These so-called ‘chickens’ are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure,” one hoax story had read.

“They have no beaks, no feathers and no feet. They grow with multiple legs and wings on one ‘chicken.’ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because it saves them money for their production costs.”

The story also cited a hoax University of New Hampshire study, which was later debunked by the university.

In a statement on its official microblog, the Xuhui District People’s Court said the three companies had “damaged KFC’s reputation” and “caused it economic losses” by permitting the allegations to be posted on their social messaging accounts.

The Shanghai verdict comes as Yum Brands, which operates KFC, is battling to keep its business in China afloat, with sales slumping in the wake of food safety scares, so naturally this hoax didn’t go down so well with KFC’s customers.

A spokeswoman for the Chinese arm of KFC’s parent company Yum Brand Cindy Wei told Reuters, “We brought suits against these individuals for making false statements about the quality of our food and we are pleased with the outcome”.

KFC spokesman Rick Maynard labelled the urban legend “ridiculous”, pointing out last year that it had been debunked multiple times.

“KFC uses only top quality poultry from trusted companies like Tyson and Pilgrim’s Pride — the same brands customers know from their local supermarkets,” Maynard told Business Insider.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BestOdds, fuze tea
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sexual Health & Wellness Company Moments Acquires Christina Zafirov
02/07/2025
European Programmatic Media Service Cognitive AI Launches In APAC
02/07/2025
Enigma Snags Dom Hickey From Howatson+Company For Chief Stratagy Officer Role
02/07/2025
TRP Revs Up ‘Samsonite Vs The Drag Car’ Campaign For Luggage Brand
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?