Regular B&T readers know our affinity for a KFC story and today, we’re bringing you one that’s unbelievably good – with emphasis on the unbelievable.
A KFC franchisee in Alice Springs is on a mission to secure his restaurant a Michelin Star. And, while B&T would never be one to crush anyone’s dreams, let’s just say we wouldn’t place any money on him achieving his lofty goal.
The Michelin Star rating system is used to grade some of the world’s best restaurants. While many associate the title with high-end and incredibly pricey restaurants, the reality is, to earn a star you only need to serve up a good plate of grub.
Take Singapore’s Hawker Chen, for example. A casual dine-in offshoot located meters away from his Chinatown Complex Market & Food Centre-based stall in Singapore, it’s touted as the world’s cheapest Michelin Star restaurant.
Edelman told NT News that his KFC chain meets the criteria needed to earn itself a Star.
He said: “We have great food, cook it fresh on the premises.
“In Alice Springs we have a unique position where people literally come from hundreds of kilometres for food, sometimes just for KFC. It puts us in a position where we also meet the criteria of worth a detour that they have.”
Anonymous Michelin food inspectors judge a restaurant based on five-assessment criteria, including: using quality products, the mastery of flavour and cooking techniques, the personality of the chef in the cuisine, value for money, and consistency of food.
Edelman added:“We do have a secret recipe, we do have a method of cooking that was developed by the Colonel, so it’s really not that far-fetched.
“Worst case is I don’t get anything, best case is a Michelin Star, middle case, I get Michelin to come to Australia because we have some amazing restaurants here, on top of my KFC.”
Australian tech company, thedocyard has selected opr, Neo and Hill+Knowlton Strategies (WPP AUNZ agencies) to design and execute an international growth marketing campaign. thedocyard provides a cloud-based deal management platform to specialist deal makers and advisors involved in a wide range of corporate transactions. The company’s proprietary tech supports workflow, due diligence disclosure, collaboration, security and […]
After a review Church & Dwight has appointed HYLAND to the role of local social management and content agency. Alison Hall, Head of Marketing at Church & Dwight said “We are excited to start a new social media chapter with HYLAND for our brands Batiste, Flawless and Nair and look forward to building a strong […]
The General Sir John Monash Foundation today announced it has partnered with Sydney-based media agency, Mojo Media, to launch its first podcast series, The Scholars. The series features exclusive interviews with John Monash Scholars across all fields of academia, business, science, humanities, and the arts. Hosted by the CEO of Mojo Media, Justin Kelly, the […]
Motio has teamed up with Diabetes Australia and Brisbane based Agency, Scout to launch a new TVC that has been adapted beautifully for Digital Out Of Home to bring home the message of the complexities of Diabetes the hundreds of decisions that need to be made every day by sufferers of the disease. People with […]