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Reading: KFC Hilariously Mocks Instagram Influencers With A Virtual Colonel Sanders
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B&T > Campaigns > KFC Hilariously Mocks Instagram Influencers With A Virtual Colonel Sanders
Campaigns

KFC Hilariously Mocks Instagram Influencers With A Virtual Colonel Sanders

Staff Writers
Published on: 11th April 2019 at 11:00 AM
Staff Writers
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KFC is well-known for its innovative branding campaigns, and the fast-food giant has done it again, hilariously roasting Instagram influencers with the creation of a virtual Colonel Sanders.

The social-media campaign—teased on Twitter and Facebook—pokes fun at the fame people and brands attempt to gain on social media, specifically Instagram.

Some of the Colonel’s posts include a “secret recipe for success” tattoo on his abdomen and amusing lines such as “I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen”.

Screen Shot 2019-04-11 at 9.32.51 am

KFC plans to use the virtual spoof character to promote partnerships with US brands such as TurboTax and Old Spice. Both TurboTax and Old Spice work with creative shop Wieden & Kennedy, which has been KFC’s agency for years.

KFC’s latest campaign comes off the back of the traction social media influencers have been gaining.

In January, Ad Age reported influencer marketing firm Klear counted more than two million sponsored influencer posts on Instagram last year, which is up 39 percent over 2017.

Furthermore, over a billion people use Instagram each month, according to the company’s latest official statistics.

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TAGGED: Advertising, Instagram, KFC
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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