KFC Collaborates With Snapchat During The BBL Final

KFC Collaborates With Snapchat During The BBL Final
SHARE
THIS



Over the weekend, KFC launched its first Snap lens in Australia to celebrate the end of the summer of cricket, and thank fans who enjoyed the Cricket season, both at games and at their own Home Cricket Grounds (HCG).

KFC’s Snap lens features the iconic Buckethead, which spins when a cricket fan activates the ‘open your mouth’ trigger in Snap. Flying chicken also explodes into fireworks, adding to the fun.

The voice of KFC’s summer campaign, NOVA’s Wippa continues the theme of commentating your summer HCG, with special commentary over the Snap lens to help unite fans sitting at home watching KFC’s BBL Final and those at the game. Select snaps will be featured on KFC’s Twitter handle throughout the Final.

Catherine Tan, chief marketing officer for KFC, said “This is the first time we have created a Snap lens in Australia for KFC, to coincide with the KFC BBL Final. We hope this will bring a new kind of joy to customers, employees, cricket and non-cricket fans alike – who doesn’t like fireworks and flying chicken?

“The new Snap lens will be available on 28 January and will give all Aussies the opportunity to celebrate the end-of-season in true KFC style.”

Shaun Branagan, group creative director, Ogilvy Sydney said: “With the new Snap lens, fans now get the choice of wearing a virtual bucket or a real one. The virtual bucket, however, does not provide any sun protection.”

Cricket fans have visited local stores around cricket grounds to source Bucketheads since 2005. Bucketheads gained momentum during the 2013/14 Ashes series when KFC turned all its buckets Green and Gold. The demand for buckets has grown each year and over the 2016/17 KFC Big Bash, KFC handed out a quarter of a million buckets to fans at stadium and restaurants across Australia.

Bucketheads have become so synonymous with Cricket that this year even The Colonel appeared prominently on all ground signage across the Big Bash, proudly wearing a bucket. Through Snap, cricket fans can join The Colonel wherever they’re watching the Final.

KFC is a Gold Partner of Cricket Australia, a partnership that started in 2003, and will continue to hold the naming rights to the KFC T20 International and T20 Big Bash League.

CREDITS

KFC:

Chief Marketing Officer: Catherine Tan

Marketing Director, Group Meals: Angela Richards

Marketing Director, Group Meals: Sally Spriggs

Marketing Manager, Group Meals: Nora-Kate O’Connell

Creative: Ogilvy Sydney

Group Creative Director: Shaun Branagan

Copywriter: Tristan Viney

Art Director: Carl Robertson

Senior Agency Producer: Amanda Bennie

Deputy Head of Strategy: Ryan O’Connell

Group Account Director & Director of Account Management: Katie Dally

Account Director: Kate Smith

Lead Social Strategist: Jennifer Ngai

Social Media Manager: Georgia Faure

Public Relations: Edelman Australia

Director: Carla Webb

Senior Account Manager: Harrie Jack

Account Executive: Erin Price

Media: MediaCom

Business Lead: Adele Burke

Director, Activations and Investment: Terrie Severino

Manager, Activations & Investment: Sarah Nolan

Please login with linkedin to comment

BestOdds durex einsights Meat & Livestock Australia

Latest News

“Go Woke, Go Broke!” Whittaker Gets Blasted For Progressive Name Change
  • Media

“Go Woke, Go Broke!” Whittaker Gets Blasted For Progressive Name Change

New Zealand chocolate brand, Whittaker’s attempt to celebrate Maori language week has caught heat online. Whittaker very cooly decided to acknowledge Maori Langauge week by debuting special edition packaging of its classic milk chocolate block. Creamy Milk was translated using the official Maori language te reo and relabelled Miraka Kirīmi. While some people loved the […]

Coates Group Named As Global DMB Parner For McDonald’s
  • Marketing

Coates Group Named As Global DMB Parner For McDonald’s

Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]

London, UK - July 31, 2018: The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.
  • Technology

Reddit Wants Australians To Join New Developer Platform

Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
  • Media

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity

Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb
  • Technology

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb

Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]

Crimtan Lands New ANZ Sales Director Jeff Purser
  • Marketing

Crimtan Lands New ANZ Sales Director Jeff Purser

Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net
  • Marketing

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net

Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches
  • Marketing

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches

Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising
  • Advertising

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising

Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media
  • Media

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media

The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW
  • Campaigns

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW

Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising
  • Advertising
  • Media

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising

Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
  • Media

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement

Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March.   The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign
  • Campaigns

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign

Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch
  • Marketing

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch

Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]

Shine Awards 2021, Cruden Farm, Langwarrin,     Picture Yuri Kouzmin
  • Media

Rural Aussie Women Celebrated With The Announcement Of 2022 Shine Awards

Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]