The new Keno Let’s Play! campaign brings to life the brands transformed identity, new television, outdoor and radio executions and a new customer experience.

Using the hit I Gotta Feeling by The Black Eyed Peas, Shannon & Co has created a communication platform for the brand that extends to radio and digital. Strong retail messages of ‘$1 could win you $1 million’ and ‘play for instant cash wins’ are supported across the campaign.

General manager marketing, Claire Murphy, said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out. It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”

Keno’s new logo:

Keno’s old logo:

Creative director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of having had a great time, and it’s captured with memorable enthusiasm.”

The refreshed Keno identity was created by Cowan Design and will be updated across Keno’s 3,600 venues during 2015.