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Reading: Keno Launches ‘Let’s Play!’ Campaign
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B&T > Advertising > Keno Launches ‘Let’s Play!’ Campaign
AdvertisingMarketing

Keno Launches ‘Let’s Play!’ Campaign

Staff Writers
Published on: 19th June 2015 at 12:06 PM
Staff Writers
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The new Keno Let’s Play! campaign brings to life the brands transformed identity, new television, outdoor and radio executions and a new customer experience.

Using the hit I Gotta Feeling by The Black Eyed Peas, Shannon & Co has created a communication platform for the brand that extends to radio and digital. Strong retail messages of ‘$1 could win you $1 million’ and ‘play for instant cash wins’ are supported across the campaign.

General manager marketing, Claire Murphy, said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out. It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”

Keno’s new logo:

keno-playful-image

Keno’s old logo:

Old-Keno-logo

Creative director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of having had a great time, and it’s captured with memorable enthusiasm.”

The refreshed Keno identity was created by Cowan Design and will be updated across Keno’s 3,600 venues during 2015.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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