Kendall Jenner Saves The Planet In Pepsi TVC Labelled “Worst Ad Ever!”

Kendall Jenner Saves The Planet In Pepsi TVC Labelled “Worst Ad Ever!”
SHARE
THIS



Kendall Jenner is new the face of Pepsi, however, her first-up TVC for the soft drink giant has already been labelled as “cringeworthy” and “possibly the worst ad ever”.

The ad features a blonde-wigged Jenner modelling before a photographer as a rowdy street protest strolls on by. Jenner ditches the modelling gig (and the wig) and joins the protest that includes anyone from a multitude of ethnicities, hippies, Muslims, gay and transgender people before confronting an all-male white police line-up. Get the subtle anti-Trump metaphor there?

The ad is set to Skip Marley’s Lions and finishes with the tag “Live Louder”.

Check it out in all its excruciating glory here:

Most people’s rage appears to be around the idea that a can of soft drink can cure the world’s ills, even worse a can of soft drink held by a member of the Kardashian family. Police brutality and police treatment of Afro Americans is also a hot topic in the US at the moment.

Others have pointed out the ad bares an uncomfortable similarity to the famous image of American woman Leshia Evans confronting police during race riots in Louisiana in July 2016. The image went on to win first prize in the World Press Photo Contest.

la-et-st-ieshia-evans-20170404-1

However, most people just thought the ad was simply embarrassing and awful. Check out some of the social media rage below:

Screen Shot 2017-04-05 at 10.45.11 am

Screen Shot 2017-04-05 at 10.49.16 am

Screen Shot 2017-04-05 at 10.45.49 am

Please login with linkedin to comment

Advertising Standards Bureau BWM smi

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine