Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure

Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure
SHARE
THIS



Two of Australia’s biggest cereal makers, Kellogg’s and Sanitarium, are no longer halal certifying their products but deny the decision came from customers concerned the monies were funding Islamic activities.

Instead both manufacturers said their product range met halal certification anyway, so there was little need to pay and display halal certification.

islam-halal-logo

To be halal certified, a product must not contain any pork products or contain alcohol.

Sanitarium – a company owned by the Seventh Day Adventist Church – has said its products already meet all the requirements of halal.

“As far as Sanitarium’s position on halal certification we do not use meat-based ingredients or alcohol,” a spokesman told Daily Mail Australia. “This means our products are suitable for people choosing halal or kosher foods.”

Neither Kellogg’s and Sanitarium pay to show the Kosher symbol either.

There has been ongoing concerns from some quarters as to what the halal certification was funding. One Nation’s Pauline Hanson has been a particularly vocal opponent of the idea and questioned why Australians would want religious symbols all over their groceries. Hanson has called it an Islamic tax.

Hanson has questioned why we need the Halal certification when only about two per cent of the Australian  population is Muslim.

“Australian’s don’t handle religion being forced upon them at the best of times. It doesn’t matter whether it’s a Christian preacher spruiking the word of god down the Queens Street Mall or Jehovah Witness knocking on your door over the weekend. Australian’s don’t like it,” Hanson said.

“Could you imagine if we imposed the blessing of all foods with holy water on Islamic countries? There would be outrage.”

In Easter this year, chocolate firm Cadbury also felt Hanson’s wrath for its halal-certified Easter eggs, instead spuriking non-halal variants made by the likes of Lindt or Darrell Lea.

“If you want to actually support these companies, do it,” she said.

“Go and buy some non-halal Easter eggs and chocolate – and have a happy Easter everyone, and a very safe one.”

Please login with linkedin to comment

Advertising Standards Bureau halal like a girl Snakk Media WildCard Challenge

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]