B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure
Marketing

Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure

Staff Writers
Published on: 18th July 2017 at 12:20 PM
Staff Writers
Share
2 Min Read
SHARE

Two of Australia’s biggest cereal makers, Kellogg’s and Sanitarium, are no longer halal certifying their products but deny the decision came from customers concerned the monies were funding Islamic activities.

Instead both manufacturers said their product range met halal certification anyway, so there was little need to pay and display halal certification.

islam-halal-logo

To be halal certified, a product must not contain any pork products or contain alcohol.

Sanitarium – a company owned by the Seventh Day Adventist Church – has said its products already meet all the requirements of halal.

“As far as Sanitarium’s position on halal certification we do not use meat-based ingredients or alcohol,” a spokesman told Daily Mail Australia. “This means our products are suitable for people choosing halal or kosher foods.”

Neither Kellogg’s and Sanitarium pay to show the Kosher symbol either.

There has been ongoing concerns from some quarters as to what the halal certification was funding. One Nation’s Pauline Hanson has been a particularly vocal opponent of the idea and questioned why Australians would want religious symbols all over their groceries. Hanson has called it an Islamic tax.

Hanson has questioned why we need the Halal certification when only about two per cent of the Australian  population is Muslim.

“Australian’s don’t handle religion being forced upon them at the best of times. It doesn’t matter whether it’s a Christian preacher spruiking the word of god down the Queens Street Mall or Jehovah Witness knocking on your door over the weekend. Australian’s don’t like it,” Hanson said.

“Could you imagine if we imposed the blessing of all foods with holy water on Islamic countries? There would be outrage.”

In Easter this year, chocolate firm Cadbury also felt Hanson’s wrath for its halal-certified Easter eggs, instead spuriking non-halal variants made by the likes of Lindt or Darrell Lea.

“If you want to actually support these companies, do it,” she said.

“Go and buy some non-halal Easter eggs and chocolate – and have a happy Easter everyone, and a very safe one.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, like a girl, Snakk Media, WildCard Challenge
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?