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Reading: Keep Car-m And Carry On: New ‘Automotive Atomiser’ Launched To Help Alleviate Driving Test Doom
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B&T > Marketing > Keep Car-m And Carry On: New ‘Automotive Atomiser’ Launched To Help Alleviate Driving Test Doom
Marketing

Keep Car-m And Carry On: New ‘Automotive Atomiser’ Launched To Help Alleviate Driving Test Doom

Staff Writers
Published on: 18th May 2021 at 10:16 AM
Edited by Staff Writers
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A new collection of scented car sprays has been launched by Pentagon Motor Group In The UK , designed to alleviate driving stress, annoyance and anxiety. 

The range includes three sprays: ‘The Daily Driver’, ‘The Road Tripper’ and ‘The Learner’, all containing calming essential oils to restore relaxation when behind the wheel. The Automotive Atomiser collection isn’t currently on sale, so those wanting to get their hands on a soothing spritz must enter the competition via the Pentagon Motor Group website. 

The Learner
An anti-fail fragrance to tackle driving test doom


By combining sweetly-scented orange oil, known to help alleviate anxious feelings, with rich neroli which is commonly used to improve concentration, mood, and memory, then finished off with delicate lemongrass oil to help reduce tension, this is the perfect pre-driving-test potion.

Disclaimer: Although this scent is delightful and should calm the nerves, we cannot guarantee a driver’s license after a few spritzes around the car. 

The Daily Driver
Solve sat-nav stress & traffic trauma


Whether your sat-nav is a bit temperamental or you’re dealing with an endless string of traffic, stress is all too familiar amongst drivers.

This spray can’t magically mute a backseat driver or make traffic disappear, but it does blend calming lavender oil with the negativity-cleansing properties of lemon, and stress-reducing yuzu oil to lift your mood and restore a sense of calmness. 

The Road Tripper
Remedy road trip rage for a car-m driving experience 


Being annoyed at the people you’re stuck in the car with is the ultimate way to ruin your road trip, but thanks to this uplifting spritz you can almost *always* set the tone of your future journeys.

With the rejuvenating powers of bergamot oil, the floral hit of calming ylang-ylang, and eucalyptus oil, widely used in aromatherapy to find connection to your breath and restore relaxation, this scent is designed to shift feelings of annoyance into positive thoughts to help you move forward. 

Jonathan Lingham, Marketing Director at Pentagon Motor Group said, “we all know that our cars can be great for so many things, from breathtaking road trips to tasty drive-thru meals, all the way to catching a drive-in movie or that first drive after passing your test.”

“However, nobody can deny that along with these lovely experiences comes a few stressful moments, too.”

“Whether your stress levels are hiked up by gridlocked traffic, your patience gets tested by children arguing in the back of the car or you’re feeling anxious ahead of the driving test that’s been postponed for the last twelve months – our new collection of three perfectly balanced scents will help to alleviate any bad vibes and create a drama-free driving experience.” 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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