Jodi Lee Foundation’s Star-Studded “Talking Sh$T” Campaign Raises Bowel Cancer Awareness

Jodi Lee Foundation’s Star-Studded “Talking Sh$T” Campaign Raises Bowel Cancer Awareness
B&T Magazine
Edited by B&T Magazine



Australian cricket legend Merv Hughes, together with Wendy Harmer, Richard Wilkins, Gavin Wanganeen and Dr Ginni Mansberg are fronting a national awareness campaign, ‘Talking Sh!t’ urging Australians aged 50-74 to give two sh!ts about bowel cancer.

National bowel cancer charity the Jodi Lee Foundation has partnered with the Australian Government’s Department of Health to deliver the campaign, with the main aim of saving lives.

Jodi Lee Foundation Founder and Chair, Nick Lee OAM said: “Currently too many Australians are ignoring this test. Only 43.5% of Australians who are sent the test complete it (33.5% of those aged 50-54).”

Hughes said: “I know it may be tempting to put it off or even stuff it away in a drawer to think about for another day, but please put your health first and just get onto it as soon as you can. It really is simple.

“And if you’ve already done your bowel screening test, ask your mates if they’ve done theirs. Talking Sh!t with your mates next time you see them really could be life-saving.

“I’ve recently lost a mate to bowel cancer, and it’s important to me to get the message out there that completing your bowel screening test is something you should 100% prioritise when you receive it. It could save your life.”

To keep the important conversation going and for these health messages to reach new audiences, Talking Sh!t Ambassador Hughes hosts a fun and informative quiz show, The Talking Sh!t Show with Wendy Harmer, Richard Wilkins, Gavin Wanganeen and Dr Ginni Mansberg fighting it out for the title of the best ‘sh!t talker’, which can be seen across multiple social media channels.

As Hughes puts it, “We want Australians to start talking sh!t, seriously, and to save lives.”

Bowel cancer is Australia’s second-biggest cancer killer. It can develop without symptoms, but if detected early it can be successfully treated or even prevented in more than 90% of cases.

This is why screening to detect bowel cancer in its early stages, when treatment can be most effective, is the key to saving lives. The aim of the campaign is to encourage Australians aged 50-74 to complete the simple, free screening test when it arrives in the post from the Australian Government.

More information: www.jodileefoundation.org.au/talkingshit.




Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]