Hollywood spunks Jessica Alba and Zac Efron have returned in the latest (is it now the fourth?) instalment of Dubai Tourism’s new campaign.
The new ad, called “A Captivating Saga”, is arguably the darkest of the ads thus far and once again plays out like classic cinema; this one having a bit of a The English Patient vibe about it.
The work of London creative agency Mother and directed by Aussie Craig Gillespie, the new ad arguably spends a little too much of its time zooming in on its attractive co-stars in a moody, dusk light and not enough time espousing Dubai as a travel destination. Which, after all, is probably the point of the blockbuster spots.
That said, it’s beautifully shot and further confirmation of the very large budget afforded by Dubai Tourism. Check out the new work below:
Relive the previous spots here. “Dubai Presents: A Brand New You”; “Dubai Presents: A Romance to Remember”; and “Dubai Presents: A Five-Star Mission”.
CREDITS
Client: Dubai Tourism
Creative: Mother
Production Company: MJZ
Director: Craig Gillespie
D.O.P: Nicolas Karakatsanis
Producer: Martha Davis
Overseas Production Company: Stoked
Edit House: Exile
Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)
Post House: Electric Theatre Collective
Post Producer: Jon Purton
Production coordinator:Emma Hughes
VFX supervisor: Ryan Knowles
VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif
VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah
Sound: 750mph
Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell
Music Company: duotone audio group
Creative Director/Founder: Peter Nashel
Composer: Peter Nashel
Executive Music Producer: Ross Hopman
Senior Music Producer: Giovonni Lobato
