Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism

Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism

Hollywood spunks Jessica Alba and Zac Efron have returned in the latest (is it now the fourth?) instalment of Dubai Tourism’s new campaign.

The new ad, called “A Captivating Saga”, is arguably the darkest of the ads thus far and once again plays out like classic cinema; this one having a bit of a The English Patient vibe about it.

The work of London creative agency Mother and directed by Aussie Craig Gillespie, the new ad arguably spends a little too much of its time zooming in on its attractive co-stars in a moody, dusk light and not enough time espousing Dubai as a travel destination. Which, after all, is probably the point of the blockbuster spots.

That said, it’s beautifully shot and further confirmation of the very large budget afforded by Dubai Tourism. Check out the new work below:

Relive the previous spots here. “Dubai Presents: A Brand New You”; “Dubai Presents: A Romance to Remember”; and “Dubai Presents: A Five-Star Mission”.

CREDITS

Client: Dubai Tourism

Creative: Mother

Production Company: MJZ

Director: Craig Gillespie

D.O.P: Nicolas Karakatsanis

Producer: Martha Davis

Overseas Production Company: Stoked

Edit House: Exile

Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)

Post House: Electric Theatre Collective

Post Producer: Jon Purton

Production coordinator:Emma  Hughes

VFX supervisor: Ryan Knowles

VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif

VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan,  Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah

Sound: 750mph

Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell

Music Company: duotone audio group

Creative Director/Founder: Peter Nashel

Composer: Peter Nashel

Executive Music Producer: Ross Hopman

Senior Music Producer: Giovonni Lobato




Please login with linkedin to comment

dubai tourism jessica alba Zac Efron

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]