Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

JCDecaux Unveils Mass Digitisation Plans After Snaring Sydney Trains Advertising Contract

JCDecaux Unveils Mass Digitisation Plans After Snaring Sydney Trains Advertising Contract
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



JCDecaux has announced the successful outcome of one of the largest out-of-home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years.

The company, still smarting from relinquishing the City of Sydney contract to rival QMS, said the deal represented the largest individual roadside large format contract in NSW and delivers unparalleled digital large format opportunities for advertisers and is a huge win for JCDecaux.

The new contract will see JCDecaux invest in the reinvigoration of the 1,500 strong displays across the Sydney Trains out-of-home network, covering all steps of the passenger journey, from rail concourse to platform, and more than doubling its current digital roadside footprint in NSW.

Many of the developments are architecturally designed with JCDecaux engaging award-winning architect Tzannes to develop the highest-quality aesthetic and sustainable solutions.

This includes new high-definition audiovisual XTrackTV screens at ten of Sydney’s busy commuter hubs such as Circular Quay station, as well as new digital roadside Large Format portrait and landscape designs.

JCDecaux’s reach will extend across key entry and exit points from one end of the city to the other, including station domination opportunities at Bondi, Martin Place, Town Hall, Central and Parramatta.

Exciting new developments will include the addition of high-profile Large Format locations including Barangaroo, the Anzac Bridge, Hills M2 Motorway, Artarmon, Chatswood and Rhodes.

Stations will see the upgrade and development of all assets with a consistent creative ratio, using cutting edge technology, aiming to make the messaging across environments seamless and consistent.

Some of the rail concourse areas will have never-before-seen high impact 4.5m x 2.5m digital video screens suspended from the wall. In Wynyard these will be positioned above the York Street escalators, capturing the thousands of pedestrians walking through to Barangaroo each day.

Existing portrait digital assets will be replaced with close to 300 new 75-inch screens, providing high resolution, quality viewing of campaigns.

Steve O’Connor, CEO of JCDecaux, said: “The sheer scale, quality and impact of our new portfolio across Sydney Trains’ stations and surrounding roads, presents a wealth of new advertising opportunities for brands to connect with people travelling around Sydney.

“The reach of this network extends not only across Sydney’s CBD, with over 40 per cent of all new sites falling within the City of Sydney, but through to North Sydney, Chatswood, Parramatta and into regional NSW.

“This is a triumphant win for JCDecaux and testament to our long relationship with Sydney Trains, as well as our experience in this market.

“Post lockdowns, as people jump at the opportunity to finally make the most of their newfound freedom, we expect to see rapid audience return to the road and rail environments, making it the place to be for advertisers to connect in the real world.

“In 2019, pre-COVID, Sydney Trains recorded 420 million journeys per year. We are set to see people get out of their homes and travelling outdoors again, whether that’s back into the office, being a tourist in their own city or visiting friends and family.

“Rail environments are becoming more and more valuable across the world, as they offer exceptional digital development opportunities with high dwell time audiences. We can’t wait to see people moving around our state again soon.”

The contract commences on 1 December 2021, a few weeks after the NSW Government has signalled an end to lockdowns from mid-October. New developments will start as early as 1 January 2022.

Please login with linkedin to comment

JCDecaux Steve O’Connor Sydney Trains

Latest News

Apple Crushes Analyst Expectations Posting Record Revenues
  • Technology

Apple Crushes Analyst Expectations Posting Record Revenues

Apple has crushed analyst expectations. revenue has exploded 11 per cent to $US123.9 billion ($A176.2 billion), beating estimates in sales for every single product except iPads. Apple, CEO, Tim Cook (Pictured above), said, “This quarter’s record results were made possible by our most innovative line-up of products and services ever.” Apple, CFO, Luca Maestri added […]

Triple M Adelaide Announces New Dead Set Legends Hosting Trio
  • Media

Triple M Adelaide Announces New Dead Set Legends Hosting Trio

Triple M today has today announced Tom Rockliff, Callum Ferguson and Mark ‘Thomo’ Thomas will host Triple M Adelaide’s Dead Set Legends with Tom Rockliff, Callum Ferguson and Thomo in 2022.  The footballer, cricketer and the fan will bring a diverse show for listeners featuring the latest in AFL, cricket and sport across Adelaide. Rockliff (main photo, right) has been a […]

MediaCom Melbourne’s Tyler Greer: Reflecting On Two Slow Years Of Fast Transformation
  • Opinion

MediaCom Melbourne’s Tyler Greer: Reflecting On Two Slow Years Of Fast Transformation

Transformation is both fast and slow, says MediaCom Melbourne head of strategy Tyler Greer (main photo), but media agencies can help brands see the bigger picture… Bankruptcy, according to Hemmingway, occurs slowly, then all at once. Brands could be forgiven for feeling the same way about the current demands of digital transformation.  A task that […]

Opinion

by B&T Magazine

B&T Magazine
TEAM LEWIS Foundation Fights For Community Charities Survival
  • Campaigns

TEAM LEWIS Foundation Fights For Community Charities Survival

Over the last 12 months, global marketing agency TEAM LEWIS employee-directed philanthropy has channelled $2 million in cash and creative to charities. Having offered every employee opportunity to nominate a charity to make a cash donation, to date over 400 employees have now participated. In Asia-Pacific, TEAM LEWIS Foundation received more than 80 charity submissions […]

Juliet Love Joins The Better Homes & Gardens Team In 2022
  • Media

Juliet Love Joins The Better Homes & Gardens Team In 2022

Following guest appearances last year, qualified interior designer and stylist, Juliet Love, will be joining the team on the Seven Network’s flagship program, Better Homes and Gardens in 2022. Love (main photo, right), who is also an author, will be joining Johanna Griggs and the Better Homes and Gardens team which also includes her husband Charlie […]