JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus.

In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it is to access their money via new cash advance app MyPayNow during that time.

In addition, bus shelters and kiosks in Sydney’s CBD will also be wrapped in MyPayNow’s signature yellow and purple brand colours as part of the campaign, to broadcast and create brand awareness.

MyPayNow aims to help Australian workers manage their cash flow, allowing them to access up to 25% of their wages in advance for a low fee. Operated via a smart phone app, MyPayNow enables people to spend money they have already earned and then repay the funds once their fortnightly or monthly pay comes through.

JCDecaux Head of Creative Solutions, Ashley Taylor, said: “We love finding ways to create impact and awareness by providing city utility, and this campaign delivers both utility and scale for MyPayNow. The powerful combination of contextually relevant data through dynamic digital for commuters and 100% share of voice through bus shelter and kiosk wraps, the campaign offers a useful service to commuters, linking the brand, and using creative to focus on how easy it is to use the MyPayNow app.”

MyPayNow General Manager, Nic Bennetts, said: “We chose Out-Of-Home for its ability to capture attention in a meaningful and interesting way. We’re not only a new company, but we’re also presenting a whole new concept to the Australian public – we have to build trust, brand recognition, and educate. Out-Of-Home advertising was the best fit for this, particularly dynamic signage. As a brand, what we do is dynamic – we are real-time, and instant, so we wanted to engage the audience with real data and get them curious about who we are and what we do.”

The MyPayNow campaign will run across JCDecaux’s national Out-Of-Home Transit, digital Street Furniture and Large Format network until November 2.

 

Please login with linkedin to comment

JCDecaux

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]