James Boag’s Unveils Latest Campaign Via Host/Havas

James Boag’s Unveils Latest Campaign Via Host/Havas
SHARE
THIS



James Boag Premium has launched a new multi-channel campaign via creative agency Host/Havas, which sets out to show that some of life’s most extraordinary and fantastic parts are found in Tasmania.

And the one thing they all have in common? Pure Tasmanian water. Without it, they wouldn’t exist.
From 600 year old trees  to Australia’s finest premium beer, the ‘Born of Tasmanian Waters’ campaign celebrates the one, incredible thing that runs through all these natural wonders.

LION marketing manager Malcolm Eadie said, “James Boag has been brewing its beers continuously and exclusively in Tasmania since 1888, and it’s our Tasmanian provenance that makes our beers truly special and unique among other premium beers.

“Of all the natural riches Tasmania offers, its pure water is the most special – so many remarkable and renowned things are born of it – and we are excited about our new campaign that highlights the quality of the water that goes into our beers”.

Says Host/Havas Creative Director Chris Little, “No other beer brand could make water the sole focus of its campaign, but for James Boag it makes complete sense given the unique qualities of the Tasmanian water and the pride of place it has in their brewing story.”

The campaign rolls out nationally from early November in time for James Boag Premium’s major sponsorship of the Melbourne Cup Carnival

Please login with linkedin to comment

Havas Host James Boags Lion

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]