One of Australia’s favourite cafes, Jamaica Blue, has unveiled its ‘Win Coffee for Life’ campaign.
The campaign sees 107 Jamaica Blue stores across the country join forces, with every store offering one winner free coffee for the next 20 years – or a prize pool of $3.1 million + of free coffee.
“Our coffee beans are sourced from the Jamaica Blue Mountains, renowned as home to some of the best coffee in the world. We’re delighted to be launching our most significant campaign to date and to give back to our loyal community of coffee drinkers,” saidSebastian Shearman, Coffee Innovation Specialist, Jamaica Blue.
The campaign will be amplified with investment in radio, print, digital, online and outdoor advertising, and collaboration with Are Media’s Woman’s Day and New Idea as the official media partners.
“The campaign builds on the behavioural insight that coffee plays a significant role in the hearts, minds and lives of Australians,” said Ange Ritchie, Marketing Manager, Jamaica Blue.
“The ritual of buying coffee is very much ingrained in the daily habits of those who enjoy it – with this campaign directly tapping into that emotion.”
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