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Reading: Jaguar Shifts Gear In ‘Roar’ Retail Campaign
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B&T > Campaigns > Jaguar Shifts Gear In ‘Roar’ Retail Campaign
Campaigns

Jaguar Shifts Gear In ‘Roar’ Retail Campaign

Staff Writers
Published on: 5th June 2018 at 11:50 AM
Staff Writers
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The Jaguar brand has suffered some historical stereotypes and perceptions, so the task was to find a way to introduce Jaguar to a new audience without losing the converted.

This multi media campaign with a focus on retail channels, is developed by Spark44 Sydney, Jaguar Land Rover’s joint venture agency.

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It is part of a greater brand push later this year, which aims to making the brand relevant again and show it’s progressive side in line with the impending arrival of the Jaguar i-Pace in Australia.

Jaguar Land Rover marketing director Kevin Nicholls said, “We conducted extensive brand research and identified stereotypes that we wanted to challenge.

“Our new SUVs, E-Pace and F-Pace as well as our halo car, the F-Type are far from conventional, so we briefed an unconvential campaign.”

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Spark44 Sydney MD Jasmin Bedir said, “This work is a departure from the traditional look and feel of the Jaguar brand. The world has moved on and so has Jaguar.

“45 per cent of new cars sold go to women, they also influence 80 per cent of car purchase decisions and so the casting in our ads was a deliberate choice as was our insights used.”

jag3

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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