Jackie Frank Debunks Move To Rival Bauer

Jackie Frank Debunks Move To Rival Bauer
B&T Magazine
By B&T Magazine



Following on from Friday’s announcement that Bauer’s Marina Go, general manager of its Hearst Publishing Division, had resigned to take up a role outside of media, Pacific Magazine veteran Jackie Frank (pictured above) has denied rumours she’s set to replace the departing go.

The Australian Financial Review is this morning reporting that Frank would be the ideal candidate for the Bauer vacancy, however, sources close to B&T have revealed that Frank is not interested in the role.

A carrot that may possibly tempt Frank is the fact she’s close to Bauer boss Nick Chan. The two worked together when Chan was boss at Pac Mags.

Last month B&T speculated that Frank could be a possible candidate to take over as Pac Mags CEO when incumbent Peter Zavecz announced his move back to News Corp. It’s believed many at Pac Mags were backing Frank, however, the role was awarded to Gereurd Roberts in late September.

Whether Frank was aggrieved at being overlooked for the role is unclear. Although with 22 years loyal service at Pacific one would think the publisher would be keen to keep hold of her formidable talents. That said, the AFR has suggested that there is some bad blood between Frank and Roberts which may tease Frank over to rival Bauer.

Regardless who does land the Hearst role it comes with somewhat of a poisoned chalice. Bauer does the tiles under licence and include the mastheads Elle, Harper’s Bazaar and Cosmopolitan.

In the August audit figures, Cosmo’s circulation had crashed by 42.1 per cent year on year. And that’s on top of the closure of its sister title Cleo. Elle’s circulation had dropped 7.8 per cent while Harper’s had remained largely steady.




Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]