JWT Wellness Report: 75% Want Tech Companies To Improve Health Insurance

JWT Wellness Report: 75% Want Tech Companies To Improve Health Insurance
SHARE
THIS



A new report from J. Walter Thompson’s American Innovation Group tackles one of today’s most explosive consumer sectors- health. You can read the report here.

“The Well Economy” comes at a time when the definition of “health” is expanding rapidly – as are the industries that cover it. Sectors from retail to beauty are taking cues from wellness branding to realign with consumer priorities. And technology is driving unparalleled changes in healthcare, creating a storm of disruption in the $3 trillion US healthcare industry. 

What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?

To answer these questions, “The Well Economy” features exclusive interviews with experts in both the healthcare and lifestyle industries. The insights are supported by original data from a survey of 1,007 US consumers conducted by SONAR, JWT’s proprietary research unit.

 Key findings from the report include:

•    77 per cent of consumers associate “health” with their physical condition, but nearly as many (75 per cent) include mental health as well

•     Millennials look outside of the pharmacy for treatment, preferring non-medicinal options (59 per cent) to over-the-counter (55 per cent)

•   Consumers welcome leadership from Silicon Valley – 75 per cent of respondents think startups could improve health insurance.

•     While 64 per cent of respondents would prefer to track their health from home, a majority (54 per cent) have not found health-tracking apps useful

•      Just 37 per cent of consumers would trust consumer brands with their DNA information

Lucie Greene, worldwide director of the innovation group, said of the new report: “As we expand how we define wellbeing, we’re seeing a more holistic view of health that wraps in body, mind, and more while also creating space for new opportunities for brands.”

The report also includes 14 pages of original infographics that offer a peek at the new visual language of healthcare as well as a preview of revolutionary technologies that will shape health moving forward.

Please login with linkedin to comment

SXSW Awards

Latest News

Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January
  • Media

Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January

triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]

Palo Alto, California, USA - January 02, 2018: Google parking street/pavement sign. Title of a Google on a parking spots for Google employees in Silicon Valley.
  • Technology

Google And Facebook Explore Options Ahead Of News Media Bargaining Code

Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]

by B&T Magazine

B&T Magazine
Camille Baumann Joins eWave As Chief Customer Officer
  • Marketing

Camille Baumann Joins eWave As Chief Customer Officer

Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns
  • Opinion

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns

In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]

Opinion

by B&T Magazine

B&T Magazine
Heart Foundation CMO Chris Taylor Departs
  • Marketing

Heart Foundation CMO Chris Taylor Departs

Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived
  • Marketing

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived

In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]

Australian National University Pitches Creative Accounts
  • Advertising

Australian National University Pitches Creative Accounts

The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]