“It’s So Bad, It’s Good!” Sportsbet Unveils Homemade Number For NRL Season Opener
Those cheeky wags over at Sportsbet have unveiled their latest homemade effort just in time for the NRL’s opening weekend.
Starring retired Broncos star Sam Thaiday as a handyman, it basically has a prod at all of the game’s ailments and, thankfully, was recorded before the Canterbury Bulldogs’ current woes.
Sportsbet’s comms manager Rich Hummerston noted: “This might be the most important role Sam Thaiday has played since retiring! As we enter another NRL season, some clubs have aspirations for some success, but plenty are a little more realistic, and need a quick fix.”
Check it out below. Although you probably won’t get any of the gags if you don’t follow the NRL.
CREDITS:
Director: Tom Linford
DOP: Adam Howden
Creative Director: Raman Goraya
Copywriters Chris Chard and Ryan Goodman
Producer: Fleur Fava
Executive Producer: Dan Atkins
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