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Reading: “It’s So Bad, It’s Good!” Sportsbet Unveils Homemade Number For NRL Season Opener
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B&T > Campaigns > “It’s So Bad, It’s Good!” Sportsbet Unveils Homemade Number For NRL Season Opener
Campaigns

“It’s So Bad, It’s Good!” Sportsbet Unveils Homemade Number For NRL Season Opener

Staff Writers
Published on: 12th March 2020 at 3:49 PM
Staff Writers
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Those cheeky wags over at Sportsbet have unveiled their latest homemade effort just in time for the NRL’s opening weekend.

Starring retired Broncos star Sam Thaiday as a handyman, it basically has a prod at all of the game’s ailments and, thankfully, was recorded before the Canterbury Bulldogs’ current woes.

Sportsbet’s comms manager Rich Hummerston noted: “This might be the most important role Sam Thaiday has played since retiring! As we enter another NRL season, some clubs have aspirations for some success, but plenty are a little more realistic, and need a quick fix.”

Check it out below. Although you probably won’t get any of the gags if you don’t follow the NRL.

CREDITS:

Director: Tom Linford
DOP: Adam Howden
Creative Director: Raman Goraya
Copywriters Chris Chard and Ryan Goodman
Producer: Fleur Fava
Executive Producer: Dan Atkins

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TAGGED: Ad campaigns, NRL, Sportsbet
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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