Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service
SHARE
THIS



Isentia has today announced its Culturally And Linguistically Diverse (CALD) media monitoring service, to expand coverage to non-English publications across the country.

The new service monitors foreign language publications across Australia and provides editorially curated article summaries in English, together with links to the pdf of the original article. The new service covers eight languages; Arabic, Chinese, Korean, Vietnamese, Italian, Greek, Punjabi, and Filipino, and will be available from July 1st to Australian organisations.

Australia is a linguistically and culturally diverse country. According to the Census data, there are more than 300 languages spoken in Australian homes. More than 21 per cent of Australians speak a language other than English at home. The new CALD media monitoring service expands Isentia’s coverage, allowing customers to explore topics of importance for multicultural communities across the country.

Isentia chief commercial officer Russ Horell  commented: “By introducing new CALD services, we are delivering on our promise to continually provide the greatest breadth and depth of coverage.

“We are excited to be the first media intelligence company in Australia to offer this kind of service. It reflects our focus on customer-first innovation and our mission to cater to our customers’ evolving needs, making sure they have all their bases covered in terms of media monitoring, particularly in light of current economic and political conditions.”

Isentia’s new CALD service is of particular interest to government agencies and businesses who are interested in accessing multi-lingual services within the community and monitoring media sentiment across various demographics.

Additionally, Isentia has broadened its broadcast monitoring service to include live news streaming services by partnering with Ticker TV and ausbiz. Through these partnerships, Isentia will soon be able to offer additional content and media intelligence across these live streaming services which are becoming critical news sources for organisations.

Isentia chief operations officer Tom Gerstmyer commented: “We are committed to continually expand our coverage. The addition of CALD media, along with ausbiz and Ticker TV represents our ongoing, strategic commitment to expanding our media coverage and data sets.”

 

Please login with linkedin to comment

iSentia

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.