iSelect & News Corp Join For $4.5m Marketing Partnership

iSelect & News Corp Join For $4.5m Marketing Partnership
B&T Magazine
Edited by B&T Magazine
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iSelect Limited has entered an exclusive digital marketing partnership with News Corp Australia, said to be worth a minimum of $4.5 million.

Under the agreement, News Corp will receive payment for lead generation, content creation and revenue share of converted sales, iSelect said in a statement to the Australian Securities Exchange.

Commencing on 1 January 2021, the two-year agreement is valued at a minimum cost of $4.5 million.

Payment terms are 50 per cent via scrip (shares) up to a maximum of 5 per cent of ISU’s total issued share capital per annum and the remaining 50 per cent in cash.  The share price will be calculated on 90-day (prior period) VWAP with scrip payments calculated quarterly.

The terms of the agreement are for two years, unless terminated and standard termination clauses exist for both parties, which can be actioned in case of breach of contract and within time limits.

The agreement does not transfer any intellectual property rights.

iSelect chief executive Warren Hebard (pictured) said: “We have been incredibly impressed by how News Corp has understood our business objectives and developed a unique partnership model that goes well beyond the realm of traditional media buying.

“Expertly tailored to our business model, the partnership has been carefully modelled to deliver topline revenue growth within agreed ROI metrics. We are confident it will be a successful venture for both parties, with the potential to scale significantly beyond the agreed minimum spend.”

News.com.au and eCommerce managing director Richard Skimin added: “News Corp is very excited to partner with iSelect and this equity agreement demonstrates our belief in the strength of the iSelect brand.

“We believe the company has the potential for significant growth over the coming years and look forward to playing a key role in the next phase of iSelect’s journey.”

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