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Reading: Is This The Weirdest Billboard Ever? Netflix Unveils A Sweating Chris Hemsworth Campaign For Extraction II
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B&T > Campaigns > Is This The Weirdest Billboard Ever? Netflix Unveils A Sweating Chris Hemsworth Campaign For Extraction II
Campaigns

Is This The Weirdest Billboard Ever? Netflix Unveils A Sweating Chris Hemsworth Campaign For Extraction II

Staff Writers
Published on: 28th June 2023 at 11:13 AM
Staff Writers
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Who hasn’t wanted to get all hot and sweaty with Aussie heartthrob and inflator of Byron Bay property prices, Chris Hemsworth?

Well, lucky passersby in New York and Los Angeles had the chance to do just that after Netflix unveiled a billboard campaign for Hemsworth’s upcoming flick Extraction 2 that actually perspired!

The idea of creative agency Omelet, the soggy stunt proclaimed “Action so intense our billboards sweat” and featured an image of the 39-year-old that been riddled with laser holes that allow water to be pumped through to make it look like poor Chris had worked up a sweat.

Alas, it wasn’t buckets of the poor chap’s actual perspiration but mere water pumped via a clever filtration system. Watch it work below:

Extraction 2 has such intense action scenes that Chris Hemsworth is even sweating on the billboards! pic.twitter.com/WA9HJ0MbFo

— Netflix (@netflix) June 23, 2023

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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