Another miserable attempt to be controversial by lad’s magazine Zoo Weekly may be the final straw for the perennially struggling title.
In its latest gaffe, the publisher, Bauer, has agreed to remove images from the latest issue that features a supposed homage to Gallipoli Diggers and features a bikini-clad model holding a commemorative poppy.
It is understood that the offending images have been removed from Zoo’s social media sites but, as yet, the magazine has not been removed from shelves.
The publisher promoted the issue as an Anzac commemorative issue but as Woolworths recently found out in its bungled “fresh in our memories” promo, the word Anzac cannot be used without the expressed permission of the Department of Veterans’ Affairs and the title did not get the relevant approvals.
The latest faux pas is yet another in a long history for the title which appears to prefer controversy to quality editorial in its attempt to shift magazines.
In the latest ABCs Zoo Weekly recorded some 24,122 readers – a figure most believe is unsustainable for the weekly magazine. The title must now clearly be in the sites of publisher Bauer who, in recent times, has flagged that titles must have a strong digital component too. Zoo is without a website.
In fact, the title hasn’t really resonated with audiences since it launched in 2006 and it’s believed only some sort of license arrangement with the UK parent is the only thing keeping the title going.
Readers of the title clearly weren’t happy with the decision to trivialise Anzac Day commemorations in such a tacky way, taking to Facebook to air their grievances.
“Sweet merciful jesus what idiotic editorial director possibly thought this was a good idea,” said one. “Disgusting” penned another, while a number urged people to boycott the magazine.
At the time of writing Bauer had not issued comment on the indiscretion nor was any mention of the offending cover made on its website.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]