Introducing The Newest Agency Group: The Haus

Hand opening red curtain.
SHARE
THIS



Today sees the official launch of a new kind of independent agency group model, The Haus.

The concept, which has evolved from the former Hausmann Group, is based on creating specialist service agencies around a hub of shared deep expertise and practical support.

This model is designed to allow nascent agencies to hit the ground running by providing the support structures and specialist resource which many start-ups cannot access, giving them scale and momentum from day one.

The Haus Agencies

After two years of growth as a series of joint ventures with industry specialists, The Haus consists of five agency businesses: integrated consumer communications agency, Hausmann; specialist healthcare agency, Health Haus; brand experience and engagement marketing agency, Banter; strategic brand and reputation consultancy, Illuminate; and recently launched integrated social agency, GROUND.

In addition, the Haus also incorporates HSPR, Australia’s only PR industry initiated RTO which provides nationally recognised qualifications and professional development training.

Judi Hausmann, CEO of The Haus commented:, “This specialist hub model has worked really well for us since it began with the launch of Banter in January 2016.

“It allows us to quickly and effectively turn fresh business ideas into working reality, ensuring our group offering is always growing ahead of the pace of our clients’ needs.

“This ensures that clients are well serviced, inspired and rewarded, while enjoying new, often cross-agency, solutions to their business challenges.”

On the subject of the agency start up model she commented, “As a long-term entrepreneur, I’m a big believer in start-ups and know the resources needed to launch and quickly scale a compelling start-up agency offering are often prohibitive.

“I have never felt comfortable with the idea of selling my business so my solution was to create a model which is somewhere between an agency group and a start-up incubator, where business growth comes through nurturing partnerships with the next generation of entrepreneurs.

“The Haus is built around partnerships with proven talent, providing them with the platform they need to nurture and develop their ideas and bring them to market quickly and impactfully.

“My door is always open to smart people with smart ideas, looking to start their own thing – if this is you, I’d love to chat!”.

The Haus’ two most established members, Hausmann (formerly Hausmann Communications), and Health Haus also launched rebrands and enhanced offerings today.

Please login with linkedin to comment

the haus

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]