B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Instant Scratch-Its Bring Customers’ ‘Joyments’ To Life In New Summer Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Instant Scratch-Its Bring Customers’ ‘Joyments’ To Life In New Summer Campaign
AdvertisingCampaigns

Instant Scratch-Its Bring Customers’ ‘Joyments’ To Life In New Summer Campaign

Staff Writers
Published on: 10th January 2018 at 10:15 AM
Staff Writers
Share
3 Min Read
SHARE

Instant Scratch-Its is bringing summer smiles to players’ faces once again with its dedicated summer #joyments campaign – this time making everyday Aussies’ #joyments come to life.

With a series of dedicated summer #joyments activations along with out-of-home and digital advertising showcasing user-generated content, Instant Scratch-Its followers who have shared their #joyment – a small, every day moment that brings them joy – on www.joyments.com may see their #joyment come to life on a larger than life scale.

Instant Scratch-Its brand portfolio manager Jodie Milini said summer is the season for #joyments, with many moments of joy to brighten Aussies’ lives aligning with the country’s favourite season.

“From feeling the sand between your toes for the first time on your summer holiday, cooling down with an Icy Pole like you did when you were a kid or watching a glorious sunset after a long sun-filled day, summer is full of moments of joy that bring a smile to your face,” she said.

“Since the launch of the #joyments campaign in 2017, we’ve had thousands of captured joyful moments shared across the platform.

“To celebrate a year on from the launch and to share moments from Australia’s favourite season, we wanted to bring some of our customers’ best #joyments to life.

“These real-life activations will be filmed to create content for social media so that everyone can enjoy these fantastic summer #joyments.

Milini said Instant Scratch-Its will be using some of the favourite #joyments submitted across out-of-home and digital media advertising throughout January and February.

Instant Scratch-Its #Joyments campaign [2]

“We’re encouraging our summer loving players to share their summer #joyments with us at www.joyments.com or by posting their summer moment on Instagram or Twitter using the hashtag #joyments,” she said.

“Their joyment could even end up being part of a future Instant Scratch-Its advertising campaign.

“We love seeing the #joyments that Instant Scratch-Its can bring to our players with that little moment of joy as they take a few minutes to play their favourite Instant Scratch-Its game, so we have launched a new $4 Summer Fun ticket for Australia’s favourite season.

“Full of colour and filled with summer icons, with two top prizes of $50,000 and a prize pool of $3 million, this ticket is sure to bring a bright beam of joy to players this summer.”

The campaign will be supported by digital and social media advertising, out-of-home advertising and real life #joyments activations, along with promotions in lottery retail outlets throughout Instant Scratch-Its’ network of more than 4,000 retailers.

CREDITS

Client: Instant Scratch-Its

Creative agency: Y&R Brisbane

Media agency: Carat

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Michelle Klein’s Tangible, Helpful Change
10/07/2025
Macca’s Unveils ‘Brekkie Comes First’ Integrated Campaign Via Wieden+Kennedy Featuring ‘Hopecore’ Memes
10/07/2025
I’ll Never Look At A Potato The Same: BMF’s Award-Winning Big Little Campaign For ALDI
10/07/2025
L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?