Instant Scratch-Its Bring Customers’ ‘Joyments’ To Life In New Summer Campaign

Instant Scratch-Its Bring Customers’ ‘Joyments’ To Life In New Summer Campaign
SHARE
THIS



Instant Scratch-Its is bringing summer smiles to players’ faces once again with its dedicated summer #joyments campaign – this time making everyday Aussies’ #joyments come to life.

With a series of dedicated summer #joyments activations along with out-of-home and digital advertising showcasing user-generated content, Instant Scratch-Its followers who have shared their #joyment – a small, every day moment that brings them joy – on www.joyments.com may see their #joyment come to life on a larger than life scale.

Instant Scratch-Its brand portfolio manager Jodie Milini said summer is the season for #joyments, with many moments of joy to brighten Aussies’ lives aligning with the country’s favourite season.

“From feeling the sand between your toes for the first time on your summer holiday, cooling down with an Icy Pole like you did when you were a kid or watching a glorious sunset after a long sun-filled day, summer is full of moments of joy that bring a smile to your face,” she said.

“Since the launch of the #joyments campaign in 2017, we’ve had thousands of captured joyful moments shared across the platform.

“To celebrate a year on from the launch and to share moments from Australia’s favourite season, we wanted to bring some of our customers’ best #joyments to life.

“These real-life activations will be filmed to create content for social media so that everyone can enjoy these fantastic summer #joyments.

Milini said Instant Scratch-Its will be using some of the favourite #joyments submitted across out-of-home and digital media advertising throughout January and February.

Instant Scratch-Its #Joyments campaign [2]

“We’re encouraging our summer loving players to share their summer #joyments with us at www.joyments.com or by posting their summer moment on Instagram or Twitter using the hashtag #joyments,” she said.

“Their joyment could even end up being part of a future Instant Scratch-Its advertising campaign.

“We love seeing the #joyments that Instant Scratch-Its can bring to our players with that little moment of joy as they take a few minutes to play their favourite Instant Scratch-Its game, so we have launched a new $4 Summer Fun ticket for Australia’s favourite season.

“Full of colour and filled with summer icons, with two top prizes of $50,000 and a prize pool of $3 million, this ticket is sure to bring a bright beam of joy to players this summer.”

The campaign will be supported by digital and social media advertising, out-of-home advertising and real life #joyments activations, along with promotions in lottery retail outlets throughout Instant Scratch-Its’ network of more than 4,000 retailers.

CREDITS

Client: Instant Scratch-Its

Creative agency: Y&R Brisbane

Media agency: Carat

 

Please login with linkedin to comment

Instant Scratch-Its joyments

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.