Instagram Introduces Updates To Its Stories Feature

Instagram Introduces Updates To Its Stories Feature

Instagram has announced two significant updates to Instagram Stories that will allow users to share stories via Direct and helps brands to create original content for Ads in Stories.

The first update will allow users to share stories via Direct, which will make sharing a story as easy as sharing a post from your feed.

When users discover a story they want to share, all they need to do is tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send.

If someone shares a story, users will see it in their Direct inbox. Once the original story disappears from the app, it will no longer be available in a user’s message thread.

The second update is to do with Instagram’s Ads in Stories feature, which will make it easier for brands to creatively create content on the platform.

The new capabilities include a Stories uploading tool, which allows businesses to upload organic stories into Ads Manager.

The uploading tool enables businesses to import organic stories into Ads Manager. This will mean they can use select stickers, face filters, geofilters, boomerangs and drawing tools in ads

There will also now be worldwide availability of the Canvas tool in Stories, and an integration of PO will give brands the ability to run a campaign that includes Instagram Stories across the Facebook feed and Instagram feed.




Please login with linkedin to comment

Instagram Instagram Stories

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]