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Reading: Instagram Introduces Ads In Instagram Shop Tab
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B&T > Advertising > Instagram Introduces Ads In Instagram Shop Tab
AdvertisingTechnology

Instagram Introduces Ads In Instagram Shop Tab

Staff Writers
Published on: 25th August 2021 at 9:06 AM
Edited by Staff Writers
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Instagram has announced that is launching ads in the Instagram Shop tab globally, a move they say will make  it easier for people to discover and shop from brands when they’re already in the mood to browse.

These ads will appear as tiles on the Instagram Shop tab home page. Clicking on the ad will bring users to the product details page, where they can learn more about the item, view additional imagery, and browse additional products from the brand.

Users can also save the product to wishlists or share it with friends, and hide or report the ad, too.

“I’ve found the most success running ads in an environment where the consumer is already in a shopping mindset, which the Shop tab naturally attracts. The more frequently I can get in front of the consumer in that mindset, the better my potential for ROI,” said Hannah Gardner, senior associate of acquisition marketing at Away.

Ads will be rolling out in countries where Instagram Shop tab is available.

Instagram Shop launched last year and is our fully dedicated shopping surface. There, people can discover and shop new trends, see the latest product drops and support small businesses – all in one place. And for sellers, this surface allows them to introduce their products to more people.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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